The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Headlines
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Industry research offers an inside look at Millennials’ unique hotel needs
REDWOOD CITY, CA – August 13, 2018 – According to new research by FutureBrand Speck, part of Interpublic Group (NYSE: IPG), Millennials (those currently 22-37)...
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1.7KPrime Numbers On Back-To-School: How A Retail Phenomenon Is Changing A Retail Tradition
Amazon is schooling the retail industry on how to turn “1+1” into science. Hopefully, retailers are taking notes. The “1+1” represents the...
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3.5K3 ways to capitalize on shifting hotel guest expectations
Photo by Alfons Morales We just kicked off this month’s theme and it already starting to sound like an echo chamber here. I...
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Affinion Group Enters into Agreement to Sell its Insurance Division to Mill Point Capital
STAMFORD, Conn., July 3, 2018 – In a move designed to support the company’s strategic focus on loyalty and customer-engagement capabilities, Affinion Group,...
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3.5KLoylogic Launches New Buy, Gift and Transfer Technology Platform
Loylogic Launches Their New Buy, Gift and Transfer Technology Platform with Aggressive Price Positioning Enters the BGT market by offering frequent traveller...
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4.2KA Trip Down (Rewards) Memory Lane
A historical perspective on the ever-changing role of rewards in a loyalty value proposition. By Mike Capizzi, CLMP Consumers join loyalty marketing...
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Yoyo Survey Reveals UK’s Under 34 Year Olds Biggest Fans of Loyalty Programmes
Half of 18 to 34-year-olds in Britain say retail loyalty schemes make them a more loyal customer, but while 70% regularly collect...
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Como and Revel Systems Bring the Technology Behind the Online Giants to Brick and Mortar
Como (www.como.com), the award winning global leader in customer engagement solutions, has partnered with Revel Systems (www.revelsystems.com), a feature-rich Point of Sale...
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SWISS Miles & More and Loylogic Announce a Strategic Partnership on PointsPay to Offer Increased Member Choice and Flexibility
Zurich, 11 June 2018 A new strategic collaboration has been launched between SWISS Miles & More, part of the biggest frequent flyer...
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5.0KIs consumer loyalty increasing or decreasing? Conflicting reports
Recent research calls consumer loyalty stronger than ever. Or it announces a downward spiral. Which depends on what you read. By Kelly...
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