The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

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Industry research offers an inside look at Millennials’ unique hotel needs

REDWOOD CITY, CA – August 13, 2018 – According to new research by FutureBrand Speck, part of Interpublic Group (NYSE: IPG), Millennials (those currently 22-37)...
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Prime Numbers On Back-To-School: How A Retail Phenomenon Is Changing A Retail Tradition

Amazon is schooling the retail industry on how to turn “1+1” into science. Hopefully, retailers are taking notes. The “1+1” represents the...
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3 ways to capitalize on shifting hotel guest expectations

Photo by Alfons Morales We just kicked off this month’s theme and it already starting to sound like an echo chamber here. I...
Affinion Group Enters into Agreement to Sell its Insurance Division to Mill Point Capital

STAMFORD, Conn., July 3, 2018 – In a move designed to support the company’s strategic focus on loyalty and customer-engagement capabilities, Affinion Group,...
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Loylogic Launches New Buy, Gift and Transfer Technology Platform

Loylogic Launches Their New Buy, Gift and Transfer Technology Platform with Aggressive Price Positioning Enters the BGT market by offering frequent traveller...
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A Trip Down (Rewards) Memory Lane

A historical perspective on the ever-changing role of rewards in a loyalty value proposition. By Mike Capizzi, CLMP Consumers join loyalty marketing...
Yoyo Survey Reveals UK’s Under 34 Year Olds Biggest Fans of Loyalty Programmes

Half of 18 to 34-year-olds in Britain say retail loyalty schemes make them a more loyal customer, but while 70% regularly collect...
Como and Revel Systems Bring the Technology Behind the Online Giants to Brick and Mortar

Como (www.como.com), the award winning global leader in customer engagement solutions, has partnered with Revel Systems (www.revelsystems.com), a feature-rich Point of Sale...
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SWISS Miles & More and Loylogic Announce a Strategic Partnership on PointsPay to Offer Increased Member Choice and Flexibility

Zurich, 11 June 2018 A new strategic collaboration has been launched between SWISS Miles & More, part of the biggest frequent flyer...
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Is consumer loyalty increasing or decreasing? Conflicting reports

Recent research calls consumer loyalty stronger than ever. Or it announces a downward spiral. Which depends on what you read. By Kelly...

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