The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Headlines
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3.5KBrand Evangelists … Fuel for Loyalty Program Growth
In traditional advertising and marketing circles the most desired result from brand impressions is advocacy. Advocacy represents belief and that breeds word...
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4.5KUnpacking the Four Quadrants of the Multi- Loyalty Framework: Part 1 – Inertia Loyalty
By: Barry Kirk and Wise Marketer Staff How important are your customers to your company? Put that question to any corporate...
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5.5KPointsPay – the perfect festive gift for your loyalty program
It’s that time of year again when millions of us will be shopping online looking for that ideal gift for family or...
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3.3KThe Loyalty Newswire – Monday, November 26, 2018
When we re-constituted The Wise Marketer’s mission statement a few years ago, prominent among our goals was (and remains) to become the...
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Why mobile is the gatekeeper of brand loyalty today
Achieving long-term brand loyalty has become brutally difficult for South African retailers. Mobile represents an unparalleled opportunity for savvy retailers to reach...
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2.9KLower Margins Hit Murphy’s Bottom Line
EL DORADO, Ark. — Despite lower fuel margins depressing third-quarter earnings in 2018 vs. the year prior, officials with Murphy USA Inc. said efforts in...
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Brazil food retailer GPA inks deal with loyalty program Livelo
SAO PAULO, Oct 30 (Reuters) – Brazilian food retailer GPA has signed an agreement with loyalty program firm Livelo that is set...
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Cineplex testing paid Scene Gold loyalty program with extra perks in Edmonton
Cineplex Inc. will pilot a paid tier of its Scene loyalty program in a bid to offer more to consumers while bucking...
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GM Loyalty Program to Launch Q1 2019
LAS VEGAS, Oct. 30, 2018—Today at Industry Week, General Motors Co. announced a comprehensive loyalty program called ‘my GM Partner Perks’ to...
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3.4KGCAC Launching Major Sales Campaign to 3,000 U.S. Medical Cannabis Retailers
October 30, 2018 (Source) — Global Cannabis Applications Corp. (“GCAC” or the “Company”) (CSE: APP, FSE: 2FA, OTCQB: FUAPF), a leading developer of innovative data...
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