The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
All posts tagged "Featured"
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4.0K1Cards & PaymentsReport: Youngs move away from traditional credit cards
Retailers and department stores are increasingly pushing shoppers to sign up for retail store cards at checkout. These cards not only increase...
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3.3KCustomer ExperienceInsight: Have we reached peak luxury reward card?
As we reported back in April, the launch of a new U.S. bank luxury rewards credit card prompted analysts to wonder if...
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3.9KMobile PaymentsAustralia: Woolworths integrates rewards with Apple Wallet
We continue to see, albeit slowly, the mobile loyalty future unfold as more retailers integrate their loyalty programs with mobile wallet platforms....
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4.4KAirlinesCanada: Air Canada Seeks Credit Card Partner
While it comes as no surprise after their split from Aeroplan and their impending loyalty program relaunch, Air Canada has made it...
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4.9KCustomer ExperienceHinda Insights: The Emotional Power of Rewards
True loyalty requires passion. A customer who won’t switch brands for a better price has an emotional connection to the brand, not...
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2.3KCustomer EngagementSephora, JustFab Top Retail Personalization Index
Conventional wisdom holds that experience personalization forms part of the foundation of customer loyalty. Whether it’s personalized communications, personalized customer service, or...
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1.3KHeadlinesThe ‘Uber 11’ rules of effective customer retention
The ‘Uber 11’ rules of effective customer retentionConsumers are much more aware now than ever before of brands’ attempts at garnering customer...
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677HeadlinesCanadian Air Miles operator buys into Dotz
Canadian Air Miles operator buys into DotzLoyaltyOne, the operator of Canada’s popular Air Miles rewards programme, has acquired a 29% stake in...
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852HeadlinesCase study: Iceland’s Bonus Card improves insight
Case study: Iceland’s Bonus Card improves insightWhen the UK’s Iceland frozen foods chain decided to launch a new Iceland Customer Card with...
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2.8KData and PrivacyGDPR – How to Make It Work for Your Brand
According to KPMG’s Privacy Advisory in October 2016, it reveals that on average globally, 56% of people are “concerned” or “extremely concerned”...
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