All posts tagged "Featured"

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  6.6K

  Loyalty NewsWire

  Loyalty Newswire – December 6th, 2021

  Welcome back to the Wise Marketer! That is, if you’ve been here before! Each week, our team of editors curate a list...

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  1.5K

  Loyalty Technology

  How Brand Preference for Marketing Technology Varies by Region

  Key decision factors in selecting customer marketing technology platforms Editor’s note: The Customer Strategy Network (CSN) is a global network of leading...

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  1.6K

  Executive Interview

  B2B vs B2C Loyalty Programs: What Are the Key Differences?

  We’ve heard it said on more than one occasion that “B2B loyalty is just the same as consumer loyalty”. Not true. There’s...

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  1.2K

  Retail

  Generation Alpha May Be The Mall’s Best Future Bet

  The most important future shoppers can’t yet drive. But they buy. Can retailers steer them to the store? The oldest members of...

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  1.1K

  Loyalty Strategy

  Brands Must Create Better Connections in a Cookieless Future

  Today, it’s apparent that consumers and governments won’t tolerate the tracking technologies and strategies that were once standard digital media industry practices....