The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Leadership

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The Wise Marketer Announces the Women in Loyalty™ Series

New series launches on Wednesday, May 12 at 1pm ET. The first episode will feature Margaret Murphy, Founder and CEO of Bold...
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Gaps and Holes in Marketing Teams Impact Business Performance

86 Percent of Chief Marketers Report Missed Revenue and Customer Acquisition Goals Due to Unfilled Functional Leadership Positions and Lack of Expertise...
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“Let’s Talk Loyalty” Wins Loyalty Industry Accolades

The Industry’s First Podcast Wins Awards for Excellence “Let’s Talk Loyalty” is the world’s first podcast for loyalty marketing professionals worldwide, and...
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Women in Leadership at Preferred Hotels: How to Achieve an Equal Future in a Post-Covid-19 World

In honor of  International Women’s Day (March 8), Preferred Hotels & Resorts is sharing wisdom from its female leaders regarding how to cultivate more diversity in the infamously male-dominated hospitality...
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New Global Research Reveals Men Unsure of How to Support Gender Equality

Majority of women want men to be more involved in helping to reduce inequities, which increased because of COVID SAN FRANCISCO &...
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The Mallett Group Announces New Leadership and a Renewed Approach to Loyalty Marketing Services in a Post-COVID World

December 9, 2020 – The Mallett Group, a loyalty and relationship marketing consulting agency, announces the appointment of additional Managing Partners. Lars Holmquist...
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The Global Loyalty Marketing Community’s Response to COVID-19

With the COVID-19 pandemic in full swing in most parts of the world, we have been bombarded with questions, comments, and concerns...
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8 Ways Employee Happiness Can Impact Your Customer’s Experience

[Editor’s Note: This is an informative — and refreshing — article that discusses how focusing on leadership to create an environment that...
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How to Equip Your Loyalty Marketing Team With Happiness to Get the Best Results

At this point, you may have been wondering why we’ve written a few pieces on the “Science of Happiness” and have been...
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Developing Positive Workplace Culture Through the Science of Happiness

[Editor’s Note: Wise Marketer believes that fostering a positive workplace culture will lead to better business results. As the C-Suite places more...

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