Who invests a database worth of intelligence into the price of a chocolate bar? Turns out, it could be more than half...
A company’s success doesn’t always hinge on its best customers — often, those lagging or mid-tier consumers present the best opportunities. Don’t miss...
Welcome back to The Wise Marketer. Every Monday, our team of editors curate a list of the latest customer loyalty, marketing, and...
Early this year, we watched a group of retail investors use their buying power to drive GameStop and AMC’s values up by...
It’s much more than hyperbole to say that we have embarked on a new phase of customer loyalty. It has become a...