The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
All posts tagged "Featured"
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5.2KCustomer ExperienceUS: Walgreens CX combines with loyalty to build relationships
In the US, pharmacy retailer Walgreens is well known for its five-year-old Balance Rewards program. With 150 million registered members and 85...
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3.9KChannelsChina: Mobile payments outpace Europe, US
There are several reasons why mobile payments have yet to reach critical mass in the United States: Too many competing platforms, the...
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3.1KChannelsInsight: Hotels must demonstrate customer memory to win
Over at Hotel Executive, commentator Allison Ferguson highlights one of the most critical misses in hotel loyalty programs: the inability of operators...
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6.1KData and PrivacyLoyalty Fraud – 10 Questions with the Expert
Editor’s Note: Coming off of the recent Loyalty Fraud Prevention conference in Atlanta, we have decided that there is no time like...
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1.6KHeadlinesStudy: Amazon Prime Day causes retail tremors
When does a loyalty program become so big that it can affect the marketplace? When it becomes as big as Amazon Prime...
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2.3KCustomer ExperienceStudy: Retail self-checkouts booming
While there may be a debate about the wisdom and efficacy of replacing human interactions in the retail customer experience with automation,...
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3.1KLoyalty StrategyInsight: Should you become an “ecosystem brand?”
More brands are following the Amazon model of trying to build customer loyalty by becoming everything to everyone. The open question: does...
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4.1K1Cards & PaymentsReport: Youngs move away from traditional credit cards
Retailers and department stores are increasingly pushing shoppers to sign up for retail store cards at checkout. These cards not only increase...
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3.4KCustomer ExperienceInsight: Have we reached peak luxury reward card?
As we reported back in April, the launch of a new U.S. bank luxury rewards credit card prompted analysts to wonder if...
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3.9KMobile PaymentsAustralia: Woolworths integrates rewards with Apple Wallet
We continue to see, albeit slowly, the mobile loyalty future unfold as more retailers integrate their loyalty programs with mobile wallet platforms....
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