The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Technology
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4.1K1Loyalty & Rewards: Pathways to Success
In Part One, “A Trip Down Memory Lane,” an historical perspective on the ever-changing role of rewards in a loyalty value proposition...
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5.5KVisa brings digital loyalty to Latam & Caribbean banks
This weeks’ announcement that Visa had launched a new, all-digital loyalty platform for its Latin American and Caribbean bank partners could have...
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3.6KJuly is Triple Rewards Month …
There are two kinds of rewards: Points and Double Points. And if you really want to stretch things, there are also stars. ...
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The physical shopping experience: 3 trends that build customer loyalty
– 78% of consumers prefer to buy in physical stores because they can see, touch and try the products. – Smartphones and...
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3.8KAustralian Millennials keen on cryptocurrency instead of loyalty points
The 6th annual loyalty research study for love or money 2018 reveals Australian Millennial’s are the most interested in earning cryptocurrency rewards...
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4.7KInternal Hygiene Factors of a Loyalty Program: Part 2
Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors...
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8.4KInternal Hygiene Factors of a Loyalty Program: Part 1
Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors...
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3.9KCould cryptocurrency increase Millennial loyalty engagement, reduce loyalty liabilities?
Do Millennials like loyalty programs? Doubters and disruptors want cryptocurrency in the mix of redemption options. But will allowing drivers to pay for vehicle...
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4.2KSWISS Miles & More and Loylogic Disrupt Online Earn and Burn With PointsPay
Today, the majority of airline loyalty programs drive non-air redemptions via a combination of channels such as their online reward shops, vouchers...
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6.2K25 Top Trends for Customer Loyalty in 2018: Part 3
A Research based perspective on the future of Customer Loyalty Wrapping up our 3-part series on the Top 5 Trends for Customer...
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