The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Technology
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4.1KEarning points for data security
Photo by rawpixel U.S. consumers currently hold about 3.8 billion memberships in customer loyalty programs, and they rely on companies to keep their...
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5.0KThree Reasons Why Gen Z Ignores Your Loyalty Program
Photo by Elijah O’Donell The loyalty world is frantic to get Gen Z signed onto their programs. They’re young, filled with disposable income...
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4.1KIs loyalty best served locally?
Local businesses struggle to attract and retain customers. Can locally-focused loyalty programs help? By Len Vraniak Approximately 100 percent of all business...
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4.4KThe Loyalty Card Conundrum
Remember Radio Shack (a Tandy company)? Great place for plugs and jacks, odd-size batteries, cheap tape recorders and arcane fuses but did...
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3.6K1Loyalty & Rewards: Pathways to Success
In Part One, “A Trip Down Memory Lane,” an historical perspective on the ever-changing role of rewards in a loyalty value proposition...
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4.9KVisa brings digital loyalty to Latam & Caribbean banks
This weeks’ announcement that Visa had launched a new, all-digital loyalty platform for its Latin American and Caribbean bank partners could have...
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3.2KJuly is Triple Rewards Month …
There are two kinds of rewards: Points and Double Points. And if you really want to stretch things, there are also stars. ...
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The physical shopping experience: 3 trends that build customer loyalty
– 78% of consumers prefer to buy in physical stores because they can see, touch and try the products. – Smartphones and...
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3.4KAustralian Millennials keen on cryptocurrency instead of loyalty points
The 6th annual loyalty research study for love or money 2018 reveals Australian Millennial’s are the most interested in earning cryptocurrency rewards...
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4.2KInternal Hygiene Factors of a Loyalty Program: Part 2
Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors...
