The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Loyalty Technology

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December Editorial Focus: Loyalty Marketing and Customer Engagement Technology

Our coverage of the Retail sector during November cracked open topics that brought high levels of interest and passionate responses from readers...
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Executive Interview from NACS: The PDI Marketing Cloud in Focus

With the retail industry as our editorial focus during November, we thought it was important to cover a sector that represents one...
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Mobivity Launches Personalized Offers and Promotions Platform to Consumers Across All Print and Digital Marketing Channels

PHOENIX, Nov. 13, 2019 (GLOBE NEWSWIRE) – Mobivity Holdings Corp. (OTCQB: MFON), creators of the award-winning customer personalization platform, Recurrency, today announced the launch of its Omnichannel...
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Oracle Buys CrowdTwist

Extends Oracle CX with Leading Cloud-Native Omni-Channel Loyalty Solution REDWOOD SHORES, Calif., Oct. 2, 2019 /PRNewswire/ — Oracle today announced it signed an agreement...
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Data-Driven Loyalty: Rethinking Consumer Engagement

Technology has evolved beyond comprehension over the years and so consumer behavior is changing. Our interaction means the consumer is ever more...
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The Future of Personalization: How to Shift Creepy to Cool

Every business today, regardless of industry, faces the threat that its goods and services will become commoditized vis-a-vis competition. Winning in this...
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Epsilon Named a Leader for Loyalty Services; Only Provider also Recognized as a Leader in Loyalty Technology by Independent Research Firm

DALLAS — July 15, 2019 — Epsilon®, a global leader in interaction management, today announced that it was named a Leader in the...
Australian Companies are Missing Out on the Latest CX Innovations

BEYONDE MEDIA RELEASE A new Australian start-up has launched to help Australian companies navigate the CX technology explosion. Beyonde, a company by...
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What are Your Customers Loyal To?

If you put a group of loyalty experts in a discussion together you are going to get a lot of opinions about...
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Loyalty Tech: Migrate to Microservices or Get Left Behind

Loyalty systems were some of the first marketing technology, dating back 35 years. Now, these legacy systems are showing the strain. Enterprises...

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