The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Technology
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2.9KA quick guide to getting started with Segmentation
Getting started with segmentation? It can be daunting to face the challenge of making the most of customers in transactional databases. This...
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6.6KGrubhub and the LevelUp valuation – What’s going on?
Food delivery giants like Grubhub and Doordash are leading a massive change in the $800 Billion (US and Canada) food and beverage...
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7.9KAccorHotels uses biometrics to grow Le Club loyalty
Once a poetic way to describe an experienced person, AccorHotels is reading the map of the world in consumers’ faces to direct...
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4.1KEarning points for data security
Photo by rawpixel U.S. consumers currently hold about 3.8 billion memberships in customer loyalty programs, and they rely on companies to keep their...
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5.1KThree Reasons Why Gen Z Ignores Your Loyalty Program
Photo by Elijah O’Donell The loyalty world is frantic to get Gen Z signed onto their programs. They’re young, filled with disposable income...
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4.2KIs loyalty best served locally?
Local businesses struggle to attract and retain customers. Can locally-focused loyalty programs help? By Len Vraniak Approximately 100 percent of all business...
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4.5KThe Loyalty Card Conundrum
Remember Radio Shack (a Tandy company)? Great place for plugs and jacks, odd-size batteries, cheap tape recorders and arcane fuses but did...
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3.7K1Loyalty & Rewards: Pathways to Success
In Part One, “A Trip Down Memory Lane,” an historical perspective on the ever-changing role of rewards in a loyalty value proposition...
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4.9KVisa brings digital loyalty to Latam & Caribbean banks
This weeks’ announcement that Visa had launched a new, all-digital loyalty platform for its Latin American and Caribbean bank partners could have...
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3.2KJuly is Triple Rewards Month …
There are two kinds of rewards: Points and Double Points. And if you really want to stretch things, there are also stars. ...
