The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Technology
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4.8KMerkle acquires HelloWorld
Dentsu Aegis Network, owner of Merkle and its Merkle Loyalty Solutions division, announced that it has acquired Detroit, Michigan-based HelloWorld, a digital...
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4.4K1Need a free ride? Stop here first
The Atlantic has a glimpse into the future of driverless automobiles—one in which hailing a car is actually free! As modern-day marketing...
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7.0KFacial recognition software comes to loyalty
Multiple outlets have picked up on the next evolution in frictionless loyalty, as a California burger chain is piloting facial recognition software...
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4.6K1Green flowing into cannabis loyalty
While loyalty programs for the legal cannabis industry have been in the marketplace for a few years now, a renewed interest from...
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6.1KMaking your loyalty points work with bitcoin
When cryptocurrencies first made an appearance, they were so far ahead of their time that most people had difficulties to really grasp...
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4.0KFacebook looks into future, sees more Facebook
When a company like Facebook makes future trend predictions, you almost have to pay attention. After all, the company knows so much...
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5.5K7-Eleven expands loyalty program
Last week, 7-Eleven made news with the integration of its new 7-Eleven Bot on Facebook Messenger, which allows millions of 7-Eleven customers...
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9.1K7-11 leads in Digital Transformation
You’ve no doubt been hearing a lot lately about the rise in digital assistants as a key component of the loyalty revolution....
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6.8K2018 Trends: Building the Loyalty Experience
Research firm Forrester has released their 2018 Predictions report and set the marketing world aflutter with its pronouncements of digital disruption, make-or-break...
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3.5KReport: Does the retail future belong to our robot overlords?
The rush to retail automation is the result of multiple converging factors: the need for many retailers to cut costs in the...
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