The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Loyalty Technology

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Hatch Comes Out of The Gate Sprinting

Dan Gloede is someone to pay attention to. If we had “people to watch” section at The Wise Marketer (we don’t) then...
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The busy life of an ambitious loyalty member: is there any point to it?

Why do people seem so busy? I mean always and all of the time? Part of this is a perception problem. On...
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Where is the intersection of Blockchain Technology and Customer Loyalty?

Barely a day goes by without mention of how Blockchain technology is going to revolutionize customer loyalty marketing. I read the promises...
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Loyalty in Canada just isn’t what it used to be

Eagle Eye study debunks long-held beliefs about Canadian loyalty. By Mike Giambattista Back in the 80’s when it was important to have...
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Can AI deliver increased loyalty effectiveness?

At the recently completed 3rd Annual Loyalty Academy Conference, featured speaker Dr. Rachel Royal from Owens Corning engaged the audience with a...
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Starbucks Adds Three Shots to Its Digital Marketing

Starbucks wants to grow its digital marketing and sees even those averse to Starbucks Rewards as a big opportunity. By Kelly Shermach...
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ISOs: The New Loyalty Experts

The case for ETA’s loyalty micro-credentialing program By Jeff Mankoff and Neil Axe, ETA CPP In today’s hyper-competitive payment processing marketplace, payment...
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Check out the “Intelligence of Things Tracker”

We always appreciate the great coverage of Payments.com and count on them to keep us informed on the latest, greatest and craziest...
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Loyalty, Data and the Internet of Things: Marriott’s Formidable Future

By using customer data to drive media and partnerships, Marriott’s brands can supercharge the power of loyalty, And with the Internet of...
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We’re paying attention to Toronto-based Drop

Registered card programs as a loyalty marketing enabler are not new. They have been around since the early 2000’s and were primarily...

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