The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Technology
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15.8KInternal Hygiene Factors of a Loyalty Program: Part 1
Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors...
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4.0KCould cryptocurrency increase Millennial loyalty engagement, reduce loyalty liabilities?
Do Millennials like loyalty programs? Doubters and disruptors want cryptocurrency in the mix of redemption options. But will allowing drivers to pay for vehicle...
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4.3KSWISS Miles & More and Loylogic Disrupt Online Earn and Burn With PointsPay
Today, the majority of airline loyalty programs drive non-air redemptions via a combination of channels such as their online reward shops, vouchers...
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6.3K25 Top Trends for Customer Loyalty in 2018: Part 3
A Research based perspective on the future of Customer Loyalty Wrapping up our 3-part series on the Top 5 Trends for Customer...
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5.1KWhat the British think of Loyalty
New YouGov and Mando-Connect study discovers that the Brits are huge fans of loyalty programmes, but there are significant variations by demographic...
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8.8K5 Top Trends for Customer Loyalty in 2018: Part 1
Editor’s Note: Bill Hanifin has been thinking about, and writing about loyalty marketing for almost two decades now. His perspectives on customer...
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UNIVERSAL REWARD PROTOCOL (URP) LAUNCHES BLOCKCHAIN-BASED PLATFORM TO PERSONALIZE SHOPPER ENGAGEMENT
Universal Reward Protocol (URP) Will Be A Unique Ecosystem For All Retailers and Brands to Reward Consumers For Any Type of Shopping Behavior Both...
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Cogeco Peer 1 joins DigitalBits Partner ecosystem to support enterprises and application service providers with blockchain
Enables Cogeco Peer 1 customers to take advantage of distributed ledger technology, in addition to their suite of Cloud, Hosting, Managed Services,...
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4.4K1Can Loyalty Cards Live in a Digital World?
Or are they headed for the dust-bin? Is the Loyalty Card dead in an eco-system now defined by digital experiences? While...
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4.8KBlockchain Loyalty Program: Considering multiples sides of the conversation
Loyalty Salvation through Blockchain? Maybe. We monitor the world of loyalty fairly closely on a day-to-day basis and from this corner of...
Recent Posts
Can You Measure the ROI on Your Brand Values?
#179: Irish Loyalty Summit and Awards 2022
The Continuing Evolution of Points-based Loyalty: What Does the Future Hold?
International Loyalty Awards Announces 2022 Sponsors
Loyalty Newswire – January 18th, 2022
LoyaltyLion to Host Loyalty Connect 2022 Virtual Conference
