The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Technology
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4.3KHatch Comes Out of The Gate Sprinting
Dan Gloede is someone to pay attention to. If we had “people to watch” section at The Wise Marketer (we don’t) then...
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3.7KThe busy life of an ambitious loyalty member: is there any point to it?
Why do people seem so busy? I mean always and all of the time? Part of this is a perception problem. On...
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5.5K3Where is the intersection of Blockchain Technology and Customer Loyalty?
Barely a day goes by without mention of how Blockchain technology is going to revolutionize customer loyalty marketing. I read the promises...
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4.9KLoyalty in Canada just isn’t what it used to be
Eagle Eye study debunks long-held beliefs about Canadian loyalty. By Mike Giambattista Back in the 80’s when it was important to have...
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6.0KCan AI deliver increased loyalty effectiveness?
At the recently completed 3rd Annual Loyalty Academy Conference, featured speaker Dr. Rachel Royal from Owens Corning engaged the audience with a...
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9.4KStarbucks Adds Three Shots to Its Digital Marketing
Starbucks wants to grow its digital marketing and sees even those averse to Starbucks Rewards as a big opportunity. By Kelly Shermach...
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4.6KISOs: The New Loyalty Experts
The case for ETA’s loyalty micro-credentialing program By Jeff Mankoff and Neil Axe, ETA CPP In today’s hyper-competitive payment processing marketplace, payment...
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3.5KCheck out the “Intelligence of Things Tracker”
We always appreciate the great coverage of Payments.com and count on them to keep us informed on the latest, greatest and craziest...
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3.7KLoyalty, Data and the Internet of Things: Marriott’s Formidable Future
By using customer data to drive media and partnerships, Marriott’s brands can supercharge the power of loyalty, And with the Internet of...
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5.3K1We’re paying attention to Toronto-based Drop
Registered card programs as a loyalty marketing enabler are not new. They have been around since the early 2000’s and were primarily...
