The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Loyalty Technology

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Sweat your way to rewards

Studies of consumer psychology tell us that consumers are motivated by rewards and recognition. Entice them with economic rewards and soft benefits...
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UK outpaces US in mobile wallet use

A new report reveals that mobile wallet use in the United Kingdom has outpaced usage in the United States. Meanwhile, in India,...
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Merkle acquires HelloWorld

Dentsu Aegis Network, owner of Merkle and its Merkle Loyalty Solutions division, announced that it has acquired Detroit, Michigan-based HelloWorld, a digital...
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Need a free ride? Stop here first

The Atlantic has a glimpse into the future of driverless automobiles—one in which hailing a car is actually free! As modern-day marketing...
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Facial recognition software comes to loyalty

Multiple outlets have picked up on the next evolution in frictionless loyalty, as a California burger chain is piloting facial recognition software...
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Green flowing into cannabis loyalty

While loyalty programs for the legal cannabis industry have been in the marketplace for a few years now, a renewed interest from...
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Making your loyalty points work with bitcoin

When cryptocurrencies first made an appearance, they were so far ahead of their time that most people had difficulties to really grasp...
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Facebook looks into future, sees more Facebook

When a company like Facebook makes future trend predictions, you almost have to pay attention. After all, the company knows so much...
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7-Eleven expands loyalty program

Last week, 7-Eleven made news with the integration of its new 7-Eleven Bot on Facebook Messenger, which allows millions of 7-Eleven customers...
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7-11 leads in Digital Transformation

You’ve no doubt been hearing a lot lately about the rise in digital assistants as a key component of the loyalty revolution....

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