The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Technology
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3.3K1Loyalty Benefits from Blockchain Abound: Experts
Several blockchain experts at the recent Loyalty Live seminar in Chicago discussed the advantages the loyalty industry could achieve by using the...
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3.3KBlockchain on its Way for Loyalty, Other Uses
Though some blockchain efforts, particularly those with cryptocurrencies tied to them, have received some bad raps, the technology is a very effective...
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4.7KLoyalty a “Fertile Field” for Blockchain Providers
As blockchain providers and technicians look for ways to use the technology to benefit the loyalty industry, they should focus on how...
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3.5KFinTech changes the world (of loyalty)
Its difficult to put this into empirical terms but it sure seems like the pace at which the world is spinning up...
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2.9K
Blockchain Making Entre Into Loyalty
Blockchain technology could provide loyalty programs with several advantages, according to some consultants, and is already in use in one program launched...
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2.8KWho will provide the loyalty program of the future?
For the purposes of this article, imagine if you will, I am the newly installed CEO of a 100 plus location national...
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3.0KA quick guide to getting started with Segmentation
Getting started with segmentation? It can be daunting to face the challenge of making the most of customers in transactional databases. This...
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6.8KGrubhub and the LevelUp valuation – What’s going on?
Food delivery giants like Grubhub and Doordash are leading a massive change in the $800 Billion (US and Canada) food and beverage...
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8.1KAccorHotels uses biometrics to grow Le Club loyalty
Once a poetic way to describe an experienced person, AccorHotels is reading the map of the world in consumers’ faces to direct...
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4.2KEarning points for data security
Photo by rawpixel U.S. consumers currently hold about 3.8 billion memberships in customer loyalty programs, and they rely on companies to keep their...
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