Loyalty Technology Archives - The Wise Marketer - Featured News on Customer Loyalty and Reward Programs

Nielsen Acquires Merchandising and analytics solutions leader Precima®

ACCELERATING RETAIL SERVICES AROUND THE WORLD THROUGH NIELSEN GLOBAL CONNECT New York, NY – Jan. 10, 2020 – Nielsen (NYSE: NLSN) Global Connect announced today that...

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What Brands Need to Know About Buying Enterprise Software

What brands need to know before buying enterprise software Is the current model for enterprise software providers about to shift dramatically? The...

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How to Create a Customer Experience Technology Stack in the Age of the Fourth Industrial Revolution

Assembling a technology stack to successfully compete in a digital world requires new thinking. There’s a very clear trend of enterprises adopting...

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December Editorial Focus: Loyalty Marketing and Customer Engagement Technology

Our coverage of the Retail sector during November cracked open topics that brought high levels of interest and passionate responses from readers...

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Executive Interview from NACS: The PDI Marketing Cloud in Focus

With the retail industry as our editorial focus during November, we thought it was important to cover a sector that represents one...

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Mobivity Launches Personalized Offers and Promotions Platform to Consumers Across All Print and Digital Marketing Channels

PHOENIX, Nov. 13, 2019 (GLOBE NEWSWIRE) – Mobivity Holdings Corp. (OTCQB: MFON), creators of the award-winning customer personalization platform, Recurrency, today announced the launch of its Omnichannel...

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Oracle Buys CrowdTwist

Extends Oracle CX with Leading Cloud-Native Omni-Channel Loyalty Solution REDWOOD SHORES, Calif., Oct. 2, 2019 /PRNewswire/ — Oracle today announced it signed an agreement...

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Data-Driven Loyalty: Rethinking Consumer Engagement

Technology has evolved beyond comprehension over the years and so consumer behavior is changing. Our interaction means the consumer is ever more...

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The Future of Personalization: How to Shift Creepy to Cool

Every business today, regardless of industry, faces the threat that its goods and services will become commoditized vis-a-vis competition. Winning in this...