The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Podcast

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#83: Summary of Loyalty in 7-Eleven Denmark with Managing Director Jesper Østergaard

This summary features the key lessons I learned from Jesper Østergaard, Managing Director of the 7-Eleven chain of stores in Denmark, which...
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#82: Global Airline Loyalty Programme Insights with Evert de Boer

In early 2020, On Point Loyalty published a research report on the “Top 100 Most Valuable Airline Loyalty Programs” in the world,...
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#81: Let’s Talk a LITTLE Loyalty – Summary of Interview with Loyalty Expert: Leanne Papaioannou

This episode of “Let’s Talk Loyalty” reviews some of the fascinating insights from my interview with Leanne Papaioannou, founder of the “Chilli...
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#80: Loyalty Trends in APAC by Epsilon’s Ashish Sinha

As the platform powering loyalty programmes for Walgreens, Dell, Marriott Hotels and many others, Epsilon is uniquely placed to comment on global...
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#79: Let’s Talk a LITTLE Loyalty – Summary of Loyalty Success and Storytelling in South Afric‪a‬

Helène Brand is a freelance marketing consultant whose experience includes responsibilities for a community-based loyalty program in South Africa called “My School,...
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#78: Yes Rewards from ENOC – Fuel, Food & Convenience Loyalty in UAE

In late 2020, Dubai enjoyed the launch of its newest loyalty programme in the fuel, food and convenience retail space. Yes Rewards is...
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#77 – Let’s Talk a LITTLE Loyalty – Award-winning Loyalty Insights from the Middle East

Today’s five minute episode of “Let’s Talk Loyalty” showcases insights from Manav Fernandez, a leading loyalty practitioner here in the Middle East,...
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#76: Loyalty Programme Liability Management – Len Llaguno, Founder of Kyros Insights

A key challenge for loyalty program owners is accurately predicting their loyalty program liability years ahead in the future, and how to...
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#75: Let’s Talk a LITTLE Loyalty – Summary of Interview with Mike Atkin – The Loyalty Guru

Mike Atkin has built or advised over eighty-five loyalty programmes worldwide in his extensive career, leading to his industry title as “The...
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#74: Australian Consumer Loyalty Research – Mark James CEO Customology

Today’s episode of “Let’s Talk Loyalty” features the latest loyalty research with consumers in Australia, conducted by Customology, the “most awarded data and...

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