The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Podcast
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3.3K#143: Subscription (Paid) Loyalty in Hotels, Coffee Chains and Airlines – What’s Working?
Rob Burgess is well known for creating the UK’s most popular frequent flyer website Head for Points, written to help frequent flyers...
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3.3K
#142: An Innovative Loyalty Model from Wharton’s Professor of Marketing, Peter Fader (Short Summary Show)
As loyalty marketers, it’s essential that we have access to both the financial models and the financial language we need to educate...
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3.3K
#141: Loyalty Excellence and Innovation with AA Smartfuel New Zealand
Voted the number one loyalty programme in New Zealand, AA Smartfuel is a fascinating loyalty programme that was designed with a laser...
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3.3K
#140: Sky VIP Loyalty Programme in the UK (Short Show Summary)
In 2017, the UK’s largest broadcaster Sky TV, launched its VIP loyalty programme, the first tenure-based programme in the industry which promises...
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3.3K
#139: Data Laws and Privacy Health Checks for Loyalty Professionals
Three years after the introduction of tighter data regulations & GDPR in Europe, the world of data protection and privacy is only...
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