The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Podcast

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#171: Loyalty Insights from Italy

Cristina Ziliani is the Professor of Loyalty Marketing and CRM at the University of Parma, Italy. Over the last 20 years, she...
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#170: The Role of Simplicity Driving Success & Advocacy (Short Summary Show)

Today’s episode features what I’ve learned from my previous discussion with Margaret Molloy, a globally-recognised marketing thought leader who advocates simplicity as...
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#169: Panera Bread Shares Subscription Insights – Its Powerful, Disruptive Approach to Customer Loyalty

Panera Bread is a US bakery chain consisting of over 2,000 cafés, and it operates one of the restaurant industry’s largest loyalty...
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#168: Shell Shares Key Insights for It’s Award-winning UK & China Programmes (Show Summary)

As one of the world’s largest retailers, Shell is well-known for its fuel stations and increasingly popular convenience stores around the world....
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#167: Fred Reichheld – Loyalty Industry Legend – Launches “Winning On Purpose – the Unbeatable Strategy of Loving Customers”

As the creator of the “net promoter system”, Fred Reichheld is a true legend in the loyalty industry. His career spans 44 years as...

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