The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Podcast
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2.4K#73: Let’s Talk a LITTLE Loyalty – Summary of 3Plus Telecom Loyalty Programme in Ireland
3Plus recently won the “All Ireland Loyalty Marketing Award”, and this episode is a summary of my interview with Siobhan Lynch who...
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2.4K
#72: Global Predictions for Loyalty Marketing in 2021
This show discusses exciting global perspectives on what the year 2021 might hold for loyalty marketing, featuring four colleagues from The Customer Strategy...
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2.4K
#71: Let’s Talk a Little Loyalty – Raymond Rewards India
Today’s podcast summarises key learnings from a loyalty leader in India. Sanjeev Nichani has led loyalty programmes, partnerships and propositions for an...
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2.5K
#70: Ikea Family Club with Aaron Mitchell – Global VP Loyalty
As one of the world’s most iconic retail brands, Ikea boasts 156 million members of its Family Club worldwide – a programme...
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2.4K
#69: Let’s Talk A Little Loyalty – Introduction
Today I am announcing my new short format podcast – called “Let’s Talk (a Little) Loyalty”. This show is my new weekly...
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2.4K
#68: Mindful Marketing & Loyalty Insights from Scandinavia
As we come to the end of 2020, we explore the little-known concept of “mindful marketing” and how it relates to loyalty...
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#67: Loyalty for Small Companies – Driving Lucrative Loyalty
Today’s episode of Let’s Talk Loyalty features some important concepts that go back the basics of how companies connect with their customers, featuring an...
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#66: Loyalty Statistics & Loyalty Programme Performance in India – What Does Success Look Like
On World Statistics Day, a group of experienced loyalty marketers in India collated their favourite loyalty statistics to help define what success looks like...
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#65: Paul Smitton talks Asia Miles, Innovative Ideas in Airline Loyalty and Preparing for Travel’s Inevitable Rebound
As CEO of Asia Miles, Paul Smitton is a loyalty industry veteran, and in today’s episode of “Let’s Talk Loyalty”, he shares...
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#64: Customer Based Corporate Valuation – Daniel McCarthy of Emory University
Today Let’s Talk Loyalty looks at how loyalty is evolving academically. Paula interviewed Assistant Professor of Marketing at Emory University, Dan McCarthy,...
Recent Posts
Women in Loyalty: Episode 7 — Clare Dorrian, SugarCRM
The David vs. Goliath of Ecommerce: How Businesses Can Compete With Retail Giants Like Amazon
Middle East Loyalty Update: An Interview With Manav Fernandez
#153: New Zealand Loyalty Expert Shares Exciting Airline & Grocery Loyalty Insights
A Brand Marketers’ Responsibility: Building Trust
Behavioural Economics and the Loyalty Market — Small Tweaks, Big Impacts
