Cristina Ziliani is the Professor of Loyalty Marketing and CRM at the University of Parma, Italy. Over the last 20 years, she...
Today’s episode features what I’ve learned from my previous discussion with Margaret Molloy, a globally-recognised marketing thought leader who advocates simplicity as...
Panera Bread is a US bakery chain consisting of over 2,000 cafés, and it operates one of the restaurant industry’s largest loyalty...
As one of the world’s largest retailers, Shell is well-known for its fuel stations and increasingly popular convenience stores around the world....
As the creator of the “net promoter system”, Fred Reichheld is a true legend in the loyalty industry. His career spans 44 years as...