The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Podcast

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#31: Innovative Ideas and Emerging Tech in Loyalty

[Editor’s Note: Our regular readers should already be familiar with Simon Rowles and Beyonde. Simon is the Managing Director of Beyonde. He...
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#30: (Before Covid 19) Five UK Marketing Trends for 2020

This episode of “Let’s Talk Loyalty” was recorded in early March 2020; some weeks before all of our lives were consumed by...
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#29: Rewarding Loyalty With Luxury Experiences

The Chalhoub Group is the largest retailer for luxury across the Middle East since 1955 with over 12,000 employees and a portfolio...
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#28: Coronavirus Challenges – Solutions for Convenience Retailers

[Editor’s Note: There seems to be no limit to the impact of COVID-19 on our citizenry and our business world. Some retailers...
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#27: Customer Loyalty and Landscape Research – South African Insights

With an extra-ordinary career spanning almost 30 years for some of the world’s top loyalty brands, Amanda Cromhout is a recognised leader...
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Let’s Talk Loyalty Podcast #26: Australia’s Favourite Loyalty Programme – flybuys – 5 Lessons Learned in 25 Years

Coalition programmes are notoriously difficult to get right. Managing partners, data and a compelling value proposition are extremely difficult to do –...
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Let’s Talk Loyalty Podcast #25: Emirates Skywards, Loyalty Programme for Emirates and Fly Dubai

Airline loyalty programmes around the world are recognised and respected as the pioneers of the industry, driving billions of dollars of ancillary...
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Let’s Talk Loyalty Podcast #24: Loyalty Academy and The Wise Marketer – Partnership Announcement

This week I am super excited to announce a partnership with my friends at “The Wise Marketer™” – the world’s most widely read...
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Let’s Talk Loyalty Podcast #23: Dan Gipple on Leveraging Loyalty Psychology to Drive Social Change

Loyalty programmes are best known as a powerful tool to drive consumers to buy more and spend more however in some rare...
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Let’s Talk Loyalty Podcast #11: Why Loyalty Programs Fail

On this episode of “Let’s Talk Loyalty”, Paula Thomas discusses the recently released 2019 Delphi Report: Why Loyalty Programs Fail with Mike...

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