The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Podcast

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#59: Epsilon Talks 121 Loyalty, Contactless Loyalty and Emotional Loyalty

Today’s episode of Let’s Talk Loyalty showcases Epsilon’s latest loyalty learnings from two of their senior Directors, featuring Tamara Oliverio as Senior Director of Loyalty and Customer Experience,...
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#58: Global Loyalty Insights from Comarch’s Sidney Dunn

As the technology platform that powers loyalty programmes for global brands such as BP, Heathrow Airport, Enterprise Rent-a-Car, ADNOC Petroleum and Etihad Airways,...
2.6K

#57: Award-winning loyalty programme in Mauritius: Wiiv Rewards

Wiiv Rewards is a coalition loyalty programme launched in Mauritius by the country’s largest private company IBL Group. As a group-owned multi partner programme,...
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#56: Head for Points – Interview with the UK’s leading website for frequent flyers

Rob Burgess is a leading travel loyalty expert in the UK, reporting on campaigns by airlines and hotels as well as loyalty-led credit...
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#55: Vodafone UK’s Loyalty Programme – Very Me Rewards With Camilo Courtenay

Vodafone is renowned internationally as an innovative telecommunications network, operating in many of the world’s most competitive markets such as the UK. ...
8.8K

#54: The Role of Simplicity in Driving Customer Loyalty – B2B Marketer of the Year – Margaret Molloy

As winner of the “B2B Marketer of the Year” award, Margaret Molloy is recognised globally as a marketing thought leader. She is the Chief...
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#53: Driving Loyalty in Shell Worldwide

Pavel Los is the Global Loyalty Manager for Shell, the world-renowned oil company running loyalty programmes in 21 countries. Shell recently topped the leader...
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#52: Connecting with Community for Local Loyalty – with Dr Chris Arnold

As a former Creative Director and senior board director of Saatchi & Saatchi, Dr. Chris Arnold is a business strategist, innovative thinker...
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#51: The Loyalty Magazine Awards

Every year, loyalty marketers around the world send off their programmes to compete with the best in the industry for the annual Loyalty...
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#50: KPMG Customer Research – Connecting with The New Customer

As customers respond to our dramatically different world, trust is becoming an essential ingredient in business, not just to ensure customer loyalty,...

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