The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Podcast
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3.2K#133: Livelo’s Loyalty Leadership in Brazil
Today’s episode showcases Livelo, the leading loyalty and coalition marketing services provider in Brazil. Built as an entirely digital loyalty programme, Livelo’s...
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3.2K
#132: What the Brits Want from Loyalty (Short Summary Show)
This week’s short show reviews the 2020 UK loyalty white paper produced by YouGov and Mando Connect. The goal of their research...
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3.1K
#131: Luxury Shopping Centre Loyalty Launch — Galerija Belgrade (Serbia)
Shopping Centres need loyal customers now more than ever, but shopping mall loyalty programs are notoriously difficult to create successfully. Balancing the...
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3.1K
#130: 119 Loyalty Ideas to Beat Covid – 19 (Short Summary)
Today’s short show is a summary of a great conversation with Adam Posner who reached out in early 2020 to ask loyalty...
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3.1K
#129: Leveraging Loyalty Levers to Support COVID Education and Action in India
Founded in 1981, the American Airlines AAdvantage program is one of the world’s first and biggest loyalty programs. In early 2020, I interviewed Bridget Blaise-Shamai,...
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