The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Podcast

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#101: How You Can Leverage Independent Loyalty Experts for Your Loyalty Programme

Running a loyalty programme can be challenging in many ways, so who can you turn to for advice, a second opinion and...
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#100: Star Alliance’s Latest Loyalty Insights, Ideas and Innovation

As the world’s first ever airline alliance, the Star Alliance is an extra-ordinary example of how global partnerships can be created to ensure a compelling,...
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#99: Paula’s Predictions for Loyalty Marketing in 2020 – Summary Show

This is a summary of an already short show where I spoke about my predictions for the loyalty industry for 2020! It...
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#98: Innovative Technology Driving Loyalty – Whatsapp, Voice Marketing & Payment-led Loyalty

What are some innovative, new ideas that you could use to build consumer loyalty if you were brave enough to try them...
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#97: South African Loyalty Insights with Loyalty Expert – Deon Olivier

In this short episode, I summarise my discussion with Deon Olivier, a well-known loyalty expert in South Africa He shares some of...
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#96: IAG Loyalty Shares New Trends including eStore, new Banking Propositions and Employee Loyalty

As the currency originally created and famously known as “Air Miles”, Avios is now the loyalty currency of the five airlines of...
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#95: British Gas Rewards – Summary of Insights from this Award-Winning Loyalty Programme

This episode of “Let’s Talk Loyalty” summarises my top insights from British Gas Rewards – an award-winning UK loyalty programme that’s loved by millions....
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#94: Global Coalition Loyalty Insights with Payback’s CEO Bernhard Brugger

Recently voted one of the most innovative companies in Germany, Payback is a world-famous coalition loyalty programme, headquartered in Germany, that boasts over 80...
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#93: KPMG and The Truth About Customer Loyalt‪y‬

In this episode, I’m summarizing my interview with Selim Tanfous of KPMG, who shared insights from a survey of 18,520 consumers from...
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#92: The Increasing Importance of Loyalty in a Changing Media Landscape with Epsilon

While marketers all agree that “data is the new oil”, there are few brands that seem to be personalising their brand communications...

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