The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Podcast
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2.4K#69: Let’s Talk A Little Loyalty – Introduction
Today I am announcing my new short format podcast – called “Let’s Talk (a Little) Loyalty”. This show is my new weekly...
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2.5K
#68: Mindful Marketing & Loyalty Insights from Scandinavia
As we come to the end of 2020, we explore the little-known concept of “mindful marketing” and how it relates to loyalty...
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2.4K
#67: Loyalty for Small Companies – Driving Lucrative Loyalty
Today’s episode of Let’s Talk Loyalty features some important concepts that go back the basics of how companies connect with their customers, featuring an...
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2.5K
#66: Loyalty Statistics & Loyalty Programme Performance in India – What Does Success Look Like
On World Statistics Day, a group of experienced loyalty marketers in India collated their favourite loyalty statistics to help define what success looks like...
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2.5K
#65: Paul Smitton talks Asia Miles, Innovative Ideas in Airline Loyalty and Preparing for Travel’s Inevitable Rebound
As CEO of Asia Miles, Paul Smitton is a loyalty industry veteran, and in today’s episode of “Let’s Talk Loyalty”, he shares...
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2.7K
#64: Customer Based Corporate Valuation – Daniel McCarthy of Emory University
Today Let’s Talk Loyalty looks at how loyalty is evolving academically. Paula interviewed Assistant Professor of Marketing at Emory University, Dan McCarthy,...
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2.4K
#63: Vodacom South Africa Launches Vodabucks
As the market leader providing telecoms services to over 37 million people in South Africa, Vodacom is an award-winning consumer brand that launched an exciting new...
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2.4K
#62: The Value of Loyalty Members as a Media Asset
In this episode of LetsTalkLoyalty, we chat to WeAreSonder, a media agency dedicated to professionally valuing OWNED media channels and ecosystems, such...
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2.5K
#61: Yuu Rewards, Hong Kong’s New Coalition Programme
Yuu Rewards has taken the Hong Kong Market by storm. Launched in July 2020, this innovative coalition programme connects ten brands and over...
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2.4K
#60: BP Discusses Driving Loyalty in Fuel & Convenience Globally
BP is one of the world’s largest oil companies, operating over 18,700 service stations and running loyalty programmes in over twenty countries worldwide. In...
Recent Posts
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Loyalty Newswire – January 24th, 2022
Bond Acquires Austin-based Drumroll
