The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Podcast

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#127: The Loyalty Report 2021 with Bond Brand Loyalty

As one of the world’s longest standing, best known and most trusted research reports in the loyalty industry, I am delighted today to...
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#126: Loyalty Insights from Epsilon (Short Show Summary)

With a background running customer loyalty programmes and platforms for leading brands like Adidas and Nokia, Joseph Taylor is now a senior executive with Epsilon. During...
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#125: The Power of Podcasting to Drive Loyalty

Podcasting has proven to be the most powerful marketing I’ve ever done, so today, I’m talking about the power of podcasting, and...
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#124: Bringing Global Loyalty Innovation to Australia (Summary Show)

Simon Rowles is a loyalty expert whose company Beyonde specializes in identifying disruptive technologies that have proven successful overseas and brings those...
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#123: Bonus Episode – Epsilon Personalive Podcast

Today, I’m sharing a one-off bonus episode of “Let’s Talk Loyalty” in partnership with my friends in Epsilon for their recent #EpsilonPersonalive event. With...
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#122: Loyalty Science Lab Insights

The Loyalty Science Lab is a unique and incredibly useful marketing research facility from Old Dominion University, that conducts research to study...
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#121: Five UK Consumer Trends to Watch (Short Summary Show)

The UK market is a dominant influence on marketing worldwide. One of my favourite resources to stay up to date with the...
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#120: Innovative Ideas Driving Banking Loyalty in South Africa

My guest today leads loyalty initiatives for one of the biggest banks in South Africa – Nedbank, whose Greenbacks Loyalty Programme began as a...
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#119: Loyalty in the Luxury Sector (Short Summary Show)

As the largest luxury retailer in the Middle East, the Chalhoub Group is a premium concept, representing some of the most exclusive...
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#118: Secrets to Loyalty Success with Collinson’s Priyanka Lakhani

With over twenty years leading loyalty initiatives in the Middle East region for Collinson, today’s episode features insights from Priyanka Lakhani who...

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