What are some innovative, new ideas that you could use to build consumer loyalty if you were brave enough to try them...
In this short episode, I summarise my discussion with Deon Olivier, a well-known loyalty expert in South Africa He shares some of...
As the currency originally created and famously known as “Air Miles”, Avios is now the loyalty currency of the five airlines of...
This episode of “Let’s Talk Loyalty” summarises my top insights from British Gas Rewards – an award-winning UK loyalty programme that’s loved by millions....
Recently voted one of the most innovative companies in Germany, Payback is a world-famous coalition loyalty programme, headquartered in Germany, that boasts over 80...
In this episode, I’m summarizing my interview with Selim Tanfous of KPMG, who shared insights from a survey of 18,520 consumers from...
While marketers all agree that “data is the new oil”, there are few brands that seem to be personalising their brand communications...
This episode summarizes my interview with Niall Rooney, Loyalty Manager for British Airways Executive Club, in which we discussed emerging trends in...
With so many loyalty professionals considering the potential for a paid loyalty proposition (also known as a subscription-based loyalty programme), this show...
In this episode, I’m summarizing my interview with Ciaran Kelly, who founded “Earth Rewards”, a loyalty programme that measures, educates and inspires...