Podcast Archives - The Wise Marketer - Featured News on Customer Loyalty and Reward Programs

#58: Global Loyalty Insights from Comarch’s Sidney Dunn

As the technology platform that powers loyalty programmes for global brands such as BP, Heathrow Airport, Enterprise Rent-a-Car, ADNOC Petroleum and Etihad Airways,...

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#57: Award-winning loyalty programme in Mauritius: Wiiv Rewards

Wiiv Rewards is a coalition loyalty programme launched in Mauritius by the country’s largest private company IBL Group. As a group-owned multi partner programme,...

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#56: Head for Points – Interview with the UK’s leading website for frequent flyers

Rob Burgess is a leading travel loyalty expert in the UK, reporting on campaigns by airlines and hotels as well as loyalty-led credit...

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#55: Vodafone UK’s Loyalty Programme – Very Me Rewards With Camilo Courtenay

Vodafone is renowned internationally as an innovative telecommunications network, operating in many of the world’s most competitive markets such as the UK. ...

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#54: The Role of Simplicity in Driving Customer Loyalty – B2B Marketer of the Year – Margaret Molloy

As winner of the “B2B Marketer of the Year” award, Margaret Molloy is recognised globally as a marketing thought leader. She is the Chief...

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#53: Driving Loyalty in Shell Worldwide

Pavel Los is the Global Loyalty Manager for Shell, the world-renowned oil company running loyalty programmes in 21 countries. Shell recently topped the leader...

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#52: Connecting with Community for Local Loyalty – with Dr Chris Arnold

As a former Creative Director and senior board director of Saatchi & Saatchi, Dr. Chris Arnold is a business strategist, innovative thinker...

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#51: The Loyalty Magazine Awards

Every year, loyalty marketers around the world send off their programmes to compete with the best in the industry for the annual Loyalty...

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#50: KPMG Customer Research – Connecting with The New Customer

As customers respond to our dramatically different world, trust is becoming an essential ingredient in business, not just to ensure customer loyalty,...