The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Podcast
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2.9K#145: South African Consumer Loyalty Insights 2021
South African consumers who engage in loyalty programmes are fascinating to understand and this shows aims to help us do exactly that....
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2.9K
#144: Bryan Pearson of LoyaltyOne Former CEO – Short Summary Show
Today’s show summarises my interview and insights with Bryan Pearson, former CEO of LoyaltyOne, who is known globally as a leader in...
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#143: Subscription (Paid) Loyalty in Hotels, Coffee Chains and Airlines – What’s Working?
Rob Burgess is well known for creating the UK’s most popular frequent flyer website Head for Points, written to help frequent flyers...
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#142: An Innovative Loyalty Model from Wharton’s Professor of Marketing, Peter Fader (Short Summary Show)
As loyalty marketers, it’s essential that we have access to both the financial models and the financial language we need to educate...
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#141: Loyalty Excellence and Innovation with AA Smartfuel New Zealand
Voted the number one loyalty programme in New Zealand, AA Smartfuel is a fascinating loyalty programme that was designed with a laser...
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#140: Sky VIP Loyalty Programme in the UK (Short Show Summary)
In 2017, the UK’s largest broadcaster Sky TV, launched its VIP loyalty programme, the first tenure-based programme in the industry which promises...
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#139: Data Laws and Privacy Health Checks for Loyalty Professionals
Three years after the introduction of tighter data regulations & GDPR in Europe, the world of data protection and privacy is only...
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#138: ebookers.com – Online Travel Agency Loyalty (Short Summary Show)
ebookers UK was launched in 1998 as the UK’s first online travel agency, and added its Bonus+ loyalty programme in 2016, in...
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#137: Two Year Anniversary – Let’s Talk Loyalty Celebrates with The Wise Marketer and Loyalty Academy
To celebrate the second birthday of Let’s Talk Loyalty, I am joined by my partners and friends – leading loyalty veterans, Bill...
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#136: Return on Loyalty (Short Summary Show)
How do you know your loyalty investment is worthwhile? If you’re interested in measuring your return on loyalty, listen to learn from...
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#145: South African Consumer Loyalty Insights 2021
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#144: Bryan Pearson of LoyaltyOne Former CEO – Short Summary Show
