The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Podcast
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2.1K#68: Mindful Marketing & Loyalty Insights from Scandinavia
As we come to the end of 2020, we explore the little-known concept of “mindful marketing” and how it relates to loyalty...
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2.1K
#67: Loyalty for Small Companies – Driving Lucrative Loyalty
Today’s episode of Let’s Talk Loyalty features some important concepts that go back the basics of how companies connect with their customers, featuring an...
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2.0K
#66: Loyalty Statistics & Loyalty Programme Performance in India – What Does Success Look Like
On World Statistics Day, a group of experienced loyalty marketers in India collated their favourite loyalty statistics to help define what success looks like...
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#65: Paul Smitton talks Asia Miles, Innovative Ideas in Airline Loyalty and Preparing for Travel’s Inevitable Rebound
As CEO of Asia Miles, Paul Smitton is a loyalty industry veteran, and in today’s episode of “Let’s Talk Loyalty”, he shares...
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#64: Customer Based Corporate Valuation – Daniel McCarthy of Emory University
Today Let’s Talk Loyalty looks at how loyalty is evolving academically. Paula interviewed Assistant Professor of Marketing at Emory University, Dan McCarthy,...
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#63: Vodacom South Africa Launches Vodabucks
As the market leader providing telecoms services to over 37 million people in South Africa, Vodacom is an award-winning consumer brand that launched an exciting new...
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#62: The Value of Loyalty Members as a Media Asset
In this episode of LetsTalkLoyalty, we chat to WeAreSonder, a media agency dedicated to professionally valuing OWNED media channels and ecosystems, such...
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#61: Yuu Rewards, Hong Kong’s New Coalition Programme
Yuu Rewards has taken the Hong Kong Market by storm. Launched in July 2020, this innovative coalition programme connects ten brands and over...
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#60: BP Discusses Driving Loyalty in Fuel & Convenience Globally
BP is one of the world’s largest oil companies, operating over 18,700 service stations and running loyalty programmes in over twenty countries worldwide. In...
Recent Posts
Cost Cutting Measures You Should Implement in Your Small Business
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How Retailers Handle the Pandemic and Prepared for the Shopping Season
Driving Loyalty Education Forward in 2021
Swaarm on Customer Centricity in Performance Marketing
Lunchables Is Covering the Cost of Groceries Plus Instacart Grocery Delivery for a Year as Part of New Rewards Program
