The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Podcast
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3.2K#165: 2022 Loyalty Trends, Gamification and Subscription with Epsilon’s Vice President of Loyalty Strategy
As 2021 comes to a close, we reflect on the key consumer loyalty trends that exploded in popularity over the past year....
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3.2K
#164: Loyalty Magazine Awards – Now the International Loyalty Awards (Short Show Summary)
Today’s episode is a short summary of my interview in 2020 with Annich Macintosh, the Editor and CEO of the “Loyalty Magazine...
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3.2K
#163: Accor’s Live Limitless Programme Focuses on Passion and Partnerships
Accor Live Limitless (ALL) is a loyalty programme that spans 51 brands and almost 7,000 hotels across different customer segments at different price...
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3.2K
#162: KPMG Consumer Research Post-Covid Priorities (Short Summary Show)
Nathan Beaver is a Partner at KPMG UK and in 2020, he shared his insights on the “integrity economy”, and how consumer behaviour...
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3.2K
#161: 7-Eleven Shares Secrets to Success & Driving Loyalty with 7REWARDS
7-Eleven is renowned as the world’s largest retailer, with over 77,000 stores globally, serving an incredible 10 million customers every day. The brand...
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3.2K
#160: Let’s Talk Loyalty’s First Birthday Episode (Short Show Summary)
Let’s Talk Loyalty celebrated its first birthday in August 2020, so in episode 49, I was celebrating this milestone with some special guests. ...
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3.2K
#159: Sports Loyalty – Innovation with UK Premier League Football Club Launch of “My Arsenal Rewards”
Arsenal is one of the most successful football clubs in English football history, having played in the country’s top division each season...
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3.2K
#158: Effortless and Emotional Loyalty Concepts from Etihad Guest (Short Show Summary)
With over 7 million members, Etihad Guest is the loyalty program for Etihad Airways, the national airline of the UAE, based in Abu Dhabi. This...
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3.2K
#157: L’Oreal, Wyndham Hotels and Toys R Us – Loyalty Insights with Alyssa Callahan
A wide-ranging conversation with L’Oréal’s new Director of Loyalty for their Luxe Division, Alyssa Callahan. L’Oreal is a leading brand in the...
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3.1K
#156: Kimpton Hotels Loyalty Insights with Shirley King (Short Summary Show)
How do you differentiate one hotel brand in such an ultra-competitive industry? By focusing on authentic, heartfelt ideas and initiatives that go...
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#165: 2022 Loyalty Trends, Gamification and Subscription with Epsilon’s Vice President of Loyalty Strategy
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Why Is Loyalty Fraud on the Rise?
Brands Must Create Better Connections in a Cookieless Future
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#164: Loyalty Magazine Awards – Now the International Loyalty Awards (Short Show Summary)
