The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Podcast

3.3K

#146: Loyalty Leadership with Bain & Company’s Rob Markey (Short Show Summary)

Rob Markey is the one of the world’s leading authorities on customer loyalty. Together with Fred Reichheld, he co-created The Net Promoter...
3.2K

#145: South African Consumer Loyalty Insights 2021

South African consumers who engage in loyalty programmes are fascinating to understand and this shows aims to help us do exactly that....
3.2K

#144: Bryan Pearson of LoyaltyOne Former CEO – Short Summary Show

Today’s show summarises my interview and insights with Bryan Pearson, former CEO of LoyaltyOne, who is known globally as a leader in...
3.3K

#143: Subscription (Paid) Loyalty in Hotels, Coffee Chains and Airlines – What’s Working?

Rob Burgess is well known for creating the UK’s most popular frequent flyer website Head for Points, written to help frequent flyers...
3.2K

#142: An Innovative Loyalty Model from Wharton’s Professor of Marketing, Peter Fader (Short Summary Show)

As loyalty marketers, it’s essential that we have access to both the financial models and the financial language we need to educate...

Page 14 of 38« First ‹ Previous 10 11 12 131415 16 17 18 Next ›Last »

To Top