The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Podcast

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#51: The Loyalty Magazine Awards

Every year, loyalty marketers around the world send off their programmes to compete with the best in the industry for the annual Loyalty...
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#50: KPMG Customer Research – Connecting with The New Customer

As customers respond to our dramatically different world, trust is becoming an essential ingredient in business, not just to ensure customer loyalty,...
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#49: ONE YEAR BIRTHDAY – Let’s Talk Loyalty – Loyalty Academy Competition

Let’s Talk Loyalty is one year old on August 22nd so today we are celebrating! It’s been an incredible roller-coaster year, filled...
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#48: Etihad Guest – Loyalty Insights from Etihad Airways

Etihad Guest is the loyalty program for Etihad Airways – the flag carrier of the UAE, based in Abu Dhabi. With over...
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#47: Shirley King – Loyalty Program Manager, IHG Rewards Club & Kimpton Inner Circle

Shirley King has been designing, developing, and building loyalty programmes for a luxury boutique hotel brand within IHG Group, including the “Kimpton...
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#46: Dell’s Global Loyalty Lead – Exploring Gamification

Dell is one of the world’s best known computer companies, positioning itself as “powering the next technological revolution”. With a laser focus...
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#45: Loyalty Insights from India – Customer Strategy Network – Kunal Mohiuddin

As a loyalty expert based in India, Kunal Mohiuddin has an extensive career as a loyalty practitioner, building innovative loyalty technology platforms...
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#44: Leveraging Subscriptions to Create the Ultimate Loyalty

Consumer behaviour is changing dramatically, and business models need to evolve to find ways to create loyalty even beyond loyalty programmes. One...
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#43: Loyalty Marketing in B2B & Concepts Post-Covid – Dr David Cox

Dr David Cox is a loyalty expert and one of the few industry leaders who also boasts a PhD in loyalty marketing!...
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#42: Loyalty Leadership Using NPS and Customer Lifetime Value – with Rob Markey, Bain & Company

As the founder of Bain & Company’s Customer practice, Rob Markey is the one of the world’s leading authorities on customer loyalty,...

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