The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
All posts tagged "Listen & Watch"
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161Executive InterviewPart 1: Data Stewardship and How Loyalty is Playing a Major Role
Our Managing Editor, Bill Hanifin, sat down with Richard Jones, Chief Marketing Officer of Cheetah Digital, to simply learn more about Cheetah...
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160Executive InterviewHow to Equip Your Loyalty Marketing Team With Happiness to Get the Best Results
At this point, you may have been wondering why we’ve written a few pieces on the “Science of Happiness” and have been...
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271Executive InterviewAn Insider’s Look Into the Irish Loyalty Landscape
In this interview, we sat down with Irish Loyalty Awards Co-Founders, Eileen McGuinnes and Marian Kelly, to learn more about the Irish Loyalty landscape and...
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2351LeadershipHappiness is Key to Employee and Customer Loyalty
An introduction to happiness and employee/customer loyalty JoAnna Brandi is a Certified Chief Happiness Officer who I was grateful to meet during...
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805Data-Driven MarketingTalking Return on Marketing Spend: An Executive Interview with Dennis Becker, Chairman and CEO Mobivity
An Introduction to Return on Marketing Spend Return on Marketing Spend (RoMS) is a value that is hard to capture, at least...
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6081Data-Driven MarketingThe Pursuit of Personalization: An Executive Interview with Bond Brand Loyalty’s Scott Robinson
An Introduction The topic of personalization has been in our crosshairs for quite some time. Like the drill bit is to the...
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491Executive InterviewExecutive Interview: Discussing Flight Shaming with Ravindra Bhagwanani, MD Global Flight
Around the mid-point of 2019, we first noticed the term “Flight Shaming”. Defined by Citi as “the inherent guilt that an individual...
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393Executive InterviewExecutive Interview: Ravindra Bhagwanani, Managing Director, Global Flight, Loyalty and Awards 2020
The Loyalty and Awards Conference takes place February 24 – 26, 2020 in Vancouver, Canada. The 2020 event is the 16th edition...
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1.6KExecutive InterviewExecutive Interview: Judd Marcello, EVP of Global Marketing at Cheetah Digital
When Cheetah Digital announced their acquisition of Wayin a month or so ago, we felt it was industry news worth publishing. To be...
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1.4KExecutive InterviewA few minutes on Premium Loyalty with Carlos Dunlap-Beard and Chris Cobb of Clarus Commerce
Chris Cobb and Carlos Dunlap-Beard of Clarus Commerce discuss some of the hotter topics from this year’s CRMC conference as well as...
