The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
All posts tagged "Listen & Watch"
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194Data-Driven MarketingTalking Return on Marketing Spend: An Executive Interview with Dennis Becker, Chairman and CEO Mobivity
An Introduction to Return on Marketing Spend Return on Marketing Spend (RoMS) is a value that is hard to capture, at least...
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1561Data-Driven MarketingThe Pursuit of Personalization: An Executive Interview with Bond Brand Loyalty’s Scott Robinson
An Introduction The topic of personalization has been in our crosshairs for quite some time. Like the drill bit is to the...
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198Executive InterviewExecutive Interview: Discussing Flight Shaming with Ravindra Bhagwanani, MD Global Flight
Around the mid-point of 2019, we first noticed the term “Flight Shaming”. Defined by Citi as “the inherent guilt that an individual...
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216Executive InterviewExecutive Interview: Ravindra Bhagwanani, Managing Director, Global Flight, Loyalty and Awards 2020
The Loyalty and Awards Conference takes place February 24 – 26, 2020 in Vancouver, Canada. The 2020 event is the 16th edition...
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264Listen & Watch[Podcast] Let’s Talk Loyalty: Why Loyalty Programs Fail
On this episode of “Let’s Talk Loyalty”, Paula Thomas discusses the recently released 2019 Delphi Report: Why Loyalty Programs Fail with Mike...
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1.3KExecutive InterviewExecutive Interview: Judd Marcello, EVP of Global Marketing at Cheetah Digital
When Cheetah Digital announced their acquisition of Wayin a month or so ago, we felt it was industry news worth publishing. To be...
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1.2KExecutive InterviewA few minutes on Premium Loyalty with Carlos Dunlap-Beard and Chris Cobb of Clarus Commerce
Chris Cobb and Carlos Dunlap-Beard of Clarus Commerce discuss some of the hotter topics from this year’s CRMC conference as well as...
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2.0KData-Driven MarketingLiberating Customer Data: Optimove & Sweaty Betty at CRMC 2019
Our Editor in Chief sat down with CRMC 2019 co-presenters, Yoav Susz and Emma Crepeau of Optimove and Sweaty Betty, respectively, to...
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1.4KExecutive InterviewExecutive Interview: Drew Carter of Maritz Motivation
Wise Marketer CEO, Bill Hanifin, had a (virtual) sit-down with Drew Carter, President of Maritz Motivation to get his perspective on what...
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3.5KExecutive InterviewA few minutes with Dominic Hofer, CEO of Loylogic
Originally published 06/22/2019 We sat down (virtually) with Dominic Hofer, founder and CEO of Loylogic recently to get his take on the...