Webinar Archives

How e.l.f. Is Turning Zero Party Data Into a Competitive Advantage

The beauty industry has it harder than most when it comes to reliable and accurate sources of actionable data. Let’s face it,...

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Women in Loyalty: Episode 11 — Kelly Mahoney, Ulta Beauty

Continuing the 2022 Women in Loyalty™ series, Episode 11 highlights two exceptional leaders from global brands in the cosmetic and beauty industry....

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Case Study: How Christy Sports is Optimizing the In-Store Experience Online

Did you know that research firms Forrester and Gartner estimate that in 2022, companies will be spending two trillion dollars on digital...

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How Lakeshore Rebuilt Its Loyalty Program Using Effective Customer Listening

In this episode of the CRMC Webinar Series, hear from Lakeshore Learning Materials on how they helped PreK-12 teachers who faced a...

Organizations, such as Kate Spade, should care about first-party data when thinking about loyal customers.

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Using First Party Data To Enhance Customer Experience Within Your Loyalty Program & Beyond

In an effort to fight through market saturation, brands are continuously exploring ways to enhance customer experiences and drive loyalty expansion. In...