The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Webinar

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Women in Loyalty: Episode 7 — Clare Dorrian, SugarCRM

For Episode 7 in the Women in Loyalty™ series, we are thrilled to be joined by Clare Dorrian, CMO at SugarCRM. Clare...
87

Women in Loyalty™: Episode 6 — Andrea Brecka, Shell

Continuing our Women in Loyalty™ series, we are lucky to be joined in Episode #6 by Andrea Brecka, General Manager, Retail Canada,...
150

Women in Loyalty™: Episode 5 — Lesley Saitta, Impact 21

This is the first time we have had the opportunity to interview someone who has been at the forefront of loyalty in...
182

[Webinar] New Decade, New Norms and New Expectations. Unpacking The Loyalty Report 2021

While change can bring challenges, it also brings new opportunities. To move forward in step with the impact of COVID-19, and ahead...
222

Women in Loyalty: Episode 4 — Rachel Bicking

The 4th episode in the Women in Loyalty series features Rachel Bicking, Chief Digital Officer, Tenerity. Rachel walks us through not only...
331

Women in Loyalty: Episode 3 — Cheryl Nuttall

The 3rd episode in the Women in Loyalty™ series features Cheryl Nuttall, Director, Enterprise Strategy — Loyalty at FIS. Tune in to...
462

[Webinar] ROI Modeling Techniques & Loyalty Campaign Results

Discover how loyalty ROI modeling deeply impacts loyalty campaign metrics. We examine ROI modeling techniques, segmentation approaches, and how to use the...
349

Women in Loyalty: Episode 2 — Canadian Retail Panel

In partnership with Exchange Solutions, Episode 2 in the Women in Loyalty™ series features three influential women who describe their personal experiences...
370

[Webinar] How to Integrate Online and Offline: The Arhaus Story

Knowing that shoppers abandon websites more frequently than they buy, furnishings company Arhaus needed to connect with shoppers to drive sales and...
333

[Webinar] How Servco Used a Customer 360 to Empower Teams Across Their Enterprise

Servco, a leader in automotive products and services, was undergoing a digital transformation and faced the challenge of having an accurate C360...

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