The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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3.7KCyber Monday continues retail good news
Hot on the heels of Black Friday’s good news for brick-and-mortar retailers, online retail received its own dose of good news last...
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4.1K1How to game Net Promotor Scores
Ever since Fred Reichheld heralded Net Promoter Score (NPS) as the “One number you need to grow” in his 2003 Harvard Business...
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4.1KFacebook looks into future, sees more Facebook
When a company like Facebook makes future trend predictions, you almost have to pay attention. After all, the company knows so much...
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4.5K1The new grocery battleground – customer data
The retail grocery game has never been for the faint of heart, what with its razor-thin margins, relentless competition, and fickle customers...
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4.9KSpotlight: Data, data everywhere—now what?
On December 6, 2017, the Wise Marketer will host our latest Insight Series webinar with rDialogue. “Engaging Your Customer with Loyalty 3.0.”...
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4.0KIndia: Consumers learn the power of data
Around the world, consumers are swiftly learning how much their personal information is worth to marketers. When consumers begin to understand that...
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4.6KThe rise and fall of Big Data
About a decade ago, the phrase “data is the new oil” swept the globe as the twin corporate power centers of IT...
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7.6KGetting your Loyalty Programme Ready for GDPR
On the 25th May 2018, when the new GDPR regulation starts, the way brands and business across Europe connect, talk and engage...
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4.6KUK: Why Google wants your loyalty card data
Data privacy issues have been at the forefront of our reporting of late: Whether it’s the impending General Data Protection Regulation (GDPR)...
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3.7KReport: Does the retail future belong to our robot overlords?
The rush to retail automation is the result of multiple converging factors: the need for many retailers to cut costs in the...
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#150: Subscription Loyalty – Lessons and Insights (Short Summary Show)
Loyalty Newswire – October 11th, 2021
