Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors...
Editor’s Note: Bill Hanifin has been thinking about, and writing about loyalty marketing for almost two decades now. His perspectives on customer...
The decentralized, secure and shareable nature of blockchain technology has captured the imagination of fintechs. And other industries want in, too. Hotels,...
New research from IBM concludes that GDPR and changing consumer attitudes are causing companies to re-evaluate everything they do with personal data. ...
Dan Gloede is someone to pay attention to. If we had “people to watch” section at The Wise Marketer (we don’t) then...