The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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18.6KInternal Hygiene Factors of a Loyalty Program: Part 1
Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors...
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6.0K5 Top Trends for Customer Loyalty in 2018: Part 2
Editor’s Note: Bill Hanifin has been thinking about, and writing about loyalty marketing for almost two decades now. His perspectives on customer...
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6.1KBlockchain could pay big dividends for hotel loyalty and rewards
The decentralized, secure and shareable nature of blockchain technology has captured the imagination of fintechs. And other industries want in, too. Hotels,...
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5.8KGDPR – Opportunity or Threat?
New research from IBM concludes that GDPR and changing consumer attitudes are causing companies to re-evaluate everything they do with personal data. ...
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5.1KHatch Comes Out of The Gate Sprinting
Dan Gloede is someone to pay attention to. If we had “people to watch” section at The Wise Marketer (we don’t) then...
Recent Posts
Finding Sporting Goods Sales When Customers Throw In The Towel
#357: H & M – Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers
#357: H & M – Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers
The Definitive Guide to the Loyalty Rules Engine
Solving the Greatest Challenge in CPG Customer Marketing
Why You Need to Consider Carbon Offsets as a Loyalty Tool
