The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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5.8KWill the Customer Loyalty Data Pump Run Dry?
The Challenge of Collecting Customer Loyalty Data. By Bill Hanifin If data is the new oil, then the customer data collected by...
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4.0KCyber Monday continues retail good news
Hot on the heels of Black Friday’s good news for brick-and-mortar retailers, online retail received its own dose of good news last...
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4.5K1How to game Net Promotor Scores
Ever since Fred Reichheld heralded Net Promoter Score (NPS) as the “One number you need to grow” in his 2003 Harvard Business...
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4.4KFacebook looks into future, sees more Facebook
When a company like Facebook makes future trend predictions, you almost have to pay attention. After all, the company knows so much...
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4.9K1The new grocery battleground – customer data
The retail grocery game has never been for the faint of heart, what with its razor-thin margins, relentless competition, and fickle customers...
Recent Posts
AI in Loyalty Marketing and Loyalty Programs
#336: United States Soccer Federation Share the “Insiders Program” for Soccer Fans
CRMC #TBT Interview Series: <strong>Carrie Trotter, VP Theatre Marketing and Loyalty, AMC Theatres</strong>
Paytronix rebrands to signal the future of guest engagement
Serving up Great Customer Experiences for the Blind
How Partnerships Fuel Successful Loyalty Programs
