The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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2.5KTalking Return on Marketing Spend: An Executive Interview with Dennis Becker, Chairman and CEO Mobivity
An Introduction to Return on Marketing Spend Return on Marketing Spend (RoMS) is a value that is hard to capture, at least...
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1.7K1The Pursuit of Personalization: An Executive Interview with Bond Brand Loyalty’s Scott Robinson
An Introduction The topic of personalization has been in our crosshairs for quite some time. Like the drill bit is to the...
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2.1KDriving Stronger Connections with Receipts Scanning
Brands and manufacturers need to revamp their loyalty programs to attract, retain, and grow customers. The changing landscape of retail along with...
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2.1KData-Driven Loyalty: Rethinking Consumer Engagement
Technology has evolved beyond comprehension over the years and so consumer behavior is changing. Our interaction means the consumer is ever more...
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2.5KTowards a Universal View of the Customer
Over the past few years the marketing community has consistently expressed the need for a single view of the customer. This paper...
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25 Years in Loyalty: 5 Lessons Learned
Loyalty Newswire – September 26th, 2022
Insights on the Future of Travel Loyalty With Global Flight’s Ravindra Bhagwanani
What Is a Customer Service Knowledge Base