The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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1.6KDeclared Data: Building Emotional Connections to Drive Lifetime Value
The Wise Marketer makes a concerted effort to uncover, understand, and evaluate new concepts in customer management and loyalty marketing. Many times,...
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2.7KTalking Return on Marketing Spend: An Executive Interview with Dennis Becker, Chairman and CEO Mobivity
An Introduction to Return on Marketing Spend Return on Marketing Spend (RoMS) is a value that is hard to capture, at least...
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1.8K1The Pursuit of Personalization: An Executive Interview with Bond Brand Loyalty’s Scott Robinson
An Introduction The topic of personalization has been in our crosshairs for quite some time. Like the drill bit is to the...
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2.4KDriving Stronger Connections with Receipts Scanning
Brands and manufacturers need to revamp their loyalty programs to attract, retain, and grow customers. The changing landscape of retail along with...
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2.3KData-Driven Loyalty: Rethinking Consumer Engagement
Technology has evolved beyond comprehension over the years and so consumer behavior is changing. Our interaction means the consumer is ever more...
Recent Posts
Mall of America® and Coniq partner to launch first-of-its kind membership program
Walmart, Gucci And Coke Are Getting Meta, And The Sales Are Real!
#337 : Panera Bread Shares Subscription Insights – Its Powerful, Disruptive Approach to Customer Loyalty (Short Summary Show)-with Tom Peace
SNIPP gaming platform, Gambit Rewards, partners with emerging leader in combat sporting events, the BKFC
Getting to Know White Label Loyalty
Loyalty Newswire – February 6, 2023
