The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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3.2KLoyalty Discount or Loyalty to the Discount?
Chances are you have some affinity toward specific retailers, right? You might have a favorite grocery store or pet store or clothing...
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3.3KLiberating Customer Data: Optimove & Sweaty Betty at CRMC 2019
Our Editor in Chief sat down with CRMC 2019 co-presenters, Yoav Susz and Emma Crepeau of Optimove and Sweaty Betty, respectively, to...
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3.0KSelf-Care 2025: 5 Predictions For How Retail Will Treat Shopper Wellness
If retailers think they can prescribe wellness for their shoppers, their best outcome for success depends, a lot, on prevention. Preventing the...
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4.2KGDPR Violations and Fines: One Year Later
If you believed the hype and headlines, it looked like another Y2K-style calamity was about to hit the business world. Intended originally to...
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3.3KIt’s National Get-to-Know-Your-Customer Day
The origin of the holiday is unknown, but it’s likely that the intent was a prompt to genuinely get to know your...
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