Over the past few years the marketing community has consistently expressed the need for a single view of the customer. This paper...
Chances are you have some affinity toward specific retailers, right? You might have a favorite grocery store or pet store or clothing...
Our Editor in Chief sat down with CRMC 2019 co-presenters, Yoav Susz and Emma Crepeau of Optimove and Sweaty Betty, respectively, to...
If retailers think they can prescribe wellness for their shoppers, their best outcome for success depends, a lot, on prevention. Preventing the...
If you believed the hype and headlines, it looked like another Y2K-style calamity was about to hit the business world. Intended originally to...