The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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Hatch Loyalty Completes Sale of Belly Assets, Finalizes Shift from SMB to Enterprise
The sale of the SMB product line empowers Hatch Loyalty to dedicate its full efforts to product development and growth of its...
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11.5K1Four Loyalty Lessons from Behavioral Science
What we learned from Nudgestock 2018 We recently attended Ogilvy’s spectacular festival of behavioral science, which further discovered the complexities behind human...
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3.3KA quick guide to getting started with Segmentation
Getting started with segmentation? It can be daunting to face the challenge of making the most of customers in transactional databases. This...
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4.6KThe Tactile Shopper: Brick & mortar retailers’ unique edge over online-only players
“It has long been the argument that only a fool would suggest that brick-and-mortar retail is doomed. It is just mediocre, uninspired,...
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5.6KThree Reasons Why Gen Z Ignores Your Loyalty Program
Photo by Elijah O’Donell The loyalty world is frantic to get Gen Z signed onto their programs. They’re young, filled with disposable income...
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3.6KMawarid Finance and Loylogic Announce a Strategic Partnership for Akruu
Members of Mawarid Finance’s Loyalty Program, Falak Tayyeb, can now earn additional points via Akruu to reach their redemption goal earlier. Zurich,...
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4.4KHolistic Data: The Real Hero Behind The Single Customer View
Holistic data – it’s a simple concept that has reached a fever-pitch: data-driven loyalty programs thrive off omnichannel efforts because more touchpoints...
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3.3KPart 3 of 4: What’s so special about Amazon’s Prime customers?
In this, the third in a four-part series, Aaron Dauphinee, COO of The Wise Marketer, breaks down the profile of Amazon’s Prime customers...
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3.6KGDPR makes loyalty even more important to sports clubs
Described by the Information Commissioner’s Office (ICO) as a “game changer for everyone”, the General Data Protection Regulation (GDPR), came into effect...
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4.0KWhats in your basket? Data collection and marketing analysis with receipt processing
How much do you know about your consumers? Ask this question to any astute marketer, and they’ll rattle off a laundry list...
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