The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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5.0KGDPR – Opportunity or Threat?
New research from IBM concludes that GDPR and changing consumer attitudes are causing companies to re-evaluate everything they do with personal data. ...
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4.6KHatch Comes Out of The Gate Sprinting
Dan Gloede is someone to pay attention to. If we had “people to watch” section at The Wise Marketer (we don’t) then...
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5.4KFacebook’s New “Loyalty” Initiative is Something to Behold
As a loyalty marketer, what would you do if given access to one of the world’s largest customer databases and the best...
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4.3KData + Scale + Exclusivity = Luxury Pavilion
If you’ve never heard of Luxury Pavilion it’s likely because you are, as I am, not qualified to be part of it....
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5.6KWait, what?? Loyalty programs have a higher influence on Gen Z and Millennials??
According to a new report from Bond Brand Loyalty, loyalty programs have a higher influence on Gen Z and Millennial consumer spend...
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4.2KNew Maritz-Wise Marketer Loyalty Landscape Study Demonstrates Untapped Opportunity for Marketers
68% of Consumers Identify as “Transient” Brand Loyalists. ST. LOUIS (PRWEB) MARCH 19, 2018 Maritz Motivation Solutions, a leading provider of loyalty programs...
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10.0KStarbucks Adds Three Shots to Its Digital Marketing
Starbucks wants to grow its digital marketing and sees even those averse to Starbucks Rewards as a big opportunity. By Kelly Shermach...
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4.9K1It was a loyalty revolution …
Or, what happens when you get 100 customer loyalty marketers in a room together? By Wise Marketer Staff This past Thursday one...
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4.0KConsumers Sell Personal Data, Knowing Exactly How It Will Be Used
I took the SAT for the first time in sixth grade, to test into a selective extracurricular program. When the results came,...
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4.0KTurns out millennials are not your target
Millennials have been a trending topic for the past 10 years. The intensity of interest in them is growing as their purchasing...
