The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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3.9KGDPR makes loyalty even more important to sports clubs
Described by the Information Commissioner’s Office (ICO) as a “game changer for everyone”, the General Data Protection Regulation (GDPR), came into effect...
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4.6KWhats in your basket? Data collection and marketing analysis with receipt processing
How much do you know about your consumers? Ask this question to any astute marketer, and they’ll rattle off a laundry list...
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4.1KAustralian Millennials keen on cryptocurrency instead of loyalty points
The 6th annual loyalty research study for love or money 2018 reveals Australian Millennial’s are the most interested in earning cryptocurrency rewards...
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4.6KThe Coalition Conundrum and the Benefits of Owning Your Own Data
Many large organizations no longer feel that they are getting a fair exchange from coalition loyalty programs, and are seeking to take...
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5.3KInternal Hygiene Factors of a Loyalty Program: Part 2
Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors...
Recent Posts
Finding Sporting Goods Sales When Customers Throw In The Towel
#357: H & M – Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers
#357: H & M – Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers
The Definitive Guide to the Loyalty Rules Engine
Solving the Greatest Challenge in CPG Customer Marketing
Why You Need to Consider Carbon Offsets as a Loyalty Tool
