The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Data-Driven Marketing

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Ogury launches Thumbnail Ad, the world’s first non-fullscreen format built specifically for mobile

With this picture in picture format, publishers benefit from 100% Incremental Revenue, Brands from high V2CR, and users from an enhanced ad...
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Suzy Live Debuts One-On-One Video Platform To Transform In-Person Qualitative Market Research Industry

Suzy Live Is A New Solution Designed for the ‘New Market Research Reality’ Offering Brands High-Quality, Easy-to-Use, and COVID-friendly In-Depth Consumer Insights...
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DoubleVerify Partners with TabMo To Power Media Quality for European Brand Advertisers

DoubleVerify integrates Fraud, Brand Safety, Contextual, and Viewability capabilities with TabMo’s Hawk DSP platform LONDON, Friday 23rd October, 2020 – DoubleVerify (“DV”),...
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Leading Digital Marketing Agency Calls Upon ASA to Issue Clearer Guidance for Financial Bloggers and Influencers

Leading digital marketing agency, AccuraCast has called on the Advertising Standards Agency (ASA) to provide clearer guidance to financial bloggers and influencers...
259

Berlin-Based Start Up Swaarm Enters the Market with New AdTech Tracking Platform

A team of adtech industry experts launch a smart platform to make performance marketing tracking and optimizations a breeze BERLIN, October 16, 2020...
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Claravine Raises $5 Million Series A To Unify Data Across Teams

Grayhawk Capital leads round to boost innovation in standardized data structures and data governance for accelerated business decisions LEHI, Utah – October...
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[Webinar] Case Study: How Paper Source Tripled Growth in Times of Crisis

Paper Source’s mission is to “Do Something Creative Every Day“. Usually their creativity is related to paper crafts, stationary, etc., but it’s...
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PFL Introduces Preferred Address Capture To Ease Pain Points Associated With Engaging Remote Prospects

Tactile Marketing Automation pioneer introduces its newest automation feature that goes beyond address capture LIVINGSTON, Mont. –– September 30, 2020 — PFL,...
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Oracle Helps Marketers Simplify the Management and Activation of Customer Data

New innovations within Oracle’s customer data platform (CDP) help B2B and B2C marketers personalize customer interactions and drive revenue To help marketers...
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New Ad Consultancy Agency, Evvolution, Acts as a Bridge Connecting Clients to Mobile Audiences Worldwide

Equipped with various ad solutions, a team of Berlin-based mobile marketing experts have launched Evvolution – an agency focusing on app promotion...

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