Report analyzes the impacts of COVID-19 and social disruption on consumer behaviors Columbia, MD, September 01, 2020 — Merkle (www.merkleinc.com), a leading...
User acquisition has been a numbers game for a long time. Back in the old days, like 2017, the numbers were largely...
With gyms and workout studios across the nation closing their doors, limiting occupants, and instilling new rules to enter (i.e., wearing a...
New app brings NetBlaze’s low-cost, one-stop-shop digital marketing services to a simple platform as small businesses look to recover from the impact...
Typically, brands who manufacture and wholesale through a reseller channel or intermediary, have access to aggregated sales data. However, they will have...
How Brands Respond During COVID-19 Will Determine How They’re Perceived in the Long-Term Mobivity is a technology platform that captures data at...
“Card-Linked Offers” (CLOs) encompass the genre of data-driven retailer funded promotions that began as “merchant funded offers” about 10 years ago. The...
PDI paves the way for convenience retailers and CPG brands to maximize store-level profitability through automated analytics and AI technology January 30,...
The Wise Marketer makes a concerted effort to uncover, understand, and evaluate new concepts in customer management and loyalty marketing. Many times,...
An Introduction to Return on Marketing Spend Return on Marketing Spend (RoMS) is a value that is hard to capture, at least...