The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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395Merkle Releases Special Edition of Loyalty Barometer Report
Report analyzes the impacts of COVID-19 and social disruption on consumer behaviors Columbia, MD, September 01, 2020 — Merkle (www.merkleinc.com), a leading...
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258The State of UA Automation and How it Affects UA Advertisers and Managers in 2020
User acquisition has been a numbers game for a long time. Back in the old days, like 2017, the numbers were largely...
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350How Health and Fitness Brands Can Prepare for the Cookie-less World in the New Normal
With gyms and workout studios across the nation closing their doors, limiting occupants, and instilling new rules to enter (i.e., wearing a...
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367
NetBlaze, a Digital Marketing Solution for Small Businesses, Launches New App to Streamline, Simplify and Automate Digital Marketing Efforts to Help Businesses Grow
New app brings NetBlaze’s low-cost, one-stop-shop digital marketing services to a simple platform as small businesses look to recover from the impact...
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305Brands Selling Through a Reseller Channel — Do You Really Know Your End Customer?
Typically, brands who manufacture and wholesale through a reseller channel or intermediary, have access to aggregated sales data. However, they will have...
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1.1KHow a Mobile Messaging and POS Technology Company is Supporting Brands During COVID-19
How Brands Respond During COVID-19 Will Determine How They’re Perceived in the Long-Term Mobivity is a technology platform that captures data at...
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890Where Do Card-Linked Offers Fit in Today’s Customer Loyalty Landscape?
“Card-Linked Offers” (CLOs) encompass the genre of data-driven retailer funded promotions that began as “merchant funded offers” about 10 years ago. The...
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650PDI Acquires SwiftIQ Expanding Its Data and Insights Solutions to Include Analytics Cloud
PDI paves the way for convenience retailers and CPG brands to maximize store-level profitability through automated analytics and AI technology January 30,...
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825Declared Data: Building Emotional Connections to Drive Lifetime Value
The Wise Marketer makes a concerted effort to uncover, understand, and evaluate new concepts in customer management and loyalty marketing. Many times,...
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1.4KTalking Return on Marketing Spend: An Executive Interview with Dennis Becker, Chairman and CEO Mobivity
An Introduction to Return on Marketing Spend Return on Marketing Spend (RoMS) is a value that is hard to capture, at least...
