Data-Driven Marketing Archives

With new technologies and methods appearing each day, it's important to remember the basics of customer segmentation.

Customer Segmentation in Loyalty Programs: Continuing the Conversation

Our recent webinar on customer segmentation featured Mary Pilecki, VP, Principal Analyst at Forrester, Suryaveer Singh, Head of Loyalty at ENOC, and Bartosz Demczuk, Managing Director...

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Top-Performing Businesses Engage with Customers in a Mature Omnichannel Environment, New Survey Finds

Mitto research shows brands with a complete and unified omnichannel strategy are several times more likely to report significant revenue growth and...

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Kickback Rewards Systems Acquires CMI Solutions, Rebrands

The growing technology firm has expanded its portfolio to include accounting, c-store management, price book, wholesale fuel management, and business intelligence. TWIN...

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TCN Consumer Survey Finds Americans Overwhelmingly Prefer to Interact with a Live Person When Dealing with Customer Service Reps

TCN’s inaugural survey, “Consumer Insights about Customer Service,” provides a detailed look at Americans’ attitudes about dealing with contact centers and customer...

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Independent Study Finds Financial Management Automation is Critical to Maximize Marketing Value

Gap exists between perceived budget effectiveness and actual operational performance in marketing organizations Manual budget management capabilities lack the agility needed to...