Data-Driven Marketing Archives

Independent Study Finds Financial Management Automation is Critical to Maximize Marketing Value

Gap exists between perceived budget effectiveness and actual operational performance in marketing organizations Manual budget management capabilities lack the agility needed to...

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Moz Acquired by iContact

Moz joins iContact and sister brands Campaigner, SMTP and Kickbox Paves the way for accelerated growth and product development SEATTLE — June...

937

Google Announces Google Workspace for Everyone

The same single, connected experience that helps millions of businesses, nonprofits and classrooms transform how they collaborate is now available to anyone...

740

BrandMaker Research Shows CMOs Increasing Marketing Ops Spend to Improve Financial Management

CMOs struggling to simplify operational data into meaningful insights for decision-making Marketing ops spending to deliver financial and budgeting efficiency Marketing ops...

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InCountry Announces Salesforce Partnership and AppExchange Launch

Miami, FL, June 1, 2021 — InCountry today announced an ISV partnership with Salesforce and has launched InCountry data-residency-as-a-service for Salesforce on AppExchange,...