The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Data-Driven Marketing

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PFL Introduces Preferred Address Capture To Ease Pain Points Associated With Engaging Remote Prospects

Tactile Marketing Automation pioneer introduces its newest automation feature that goes beyond address capture LIVINGSTON, Mont. –– September 30, 2020 — PFL,...
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Oracle Helps Marketers Simplify the Management and Activation of Customer Data

New innovations within Oracle’s customer data platform (CDP) help B2B and B2C marketers personalize customer interactions and drive revenue To help marketers...
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New Ad Consultancy Agency, Evvolution, Acts as a Bridge Connecting Clients to Mobile Audiences Worldwide

Equipped with various ad solutions, a team of Berlin-based mobile marketing experts have launched Evvolution – an agency focusing on app promotion...
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Global Advertisers Unveil a Collaborative New Approach to Cross-Media Measurement

UK and US to lead implementation following international peer review September 17th — The World Federation of Advertisers (WFA) has unveiled an...
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What’s the Impact of Data Privacy Regulation on Loyalty Marketing?

[Editor’s Note: The management, care and use of PII (Personally identifiable information) is bubbling to the top of legislative agendas across the world...

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