The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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4.5KThe rise and fall of Big Data
About a decade ago, the phrase “data is the new oil” swept the globe as the twin corporate power centers of IT...
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7.4KGetting your Loyalty Programme Ready for GDPR
On the 25th May 2018, when the new GDPR regulation starts, the way brands and business across Europe connect, talk and engage...
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4.4KUK: Why Google wants your loyalty card data
Data privacy issues have been at the forefront of our reporting of late: Whether it’s the impending General Data Protection Regulation (GDPR)...
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3.5KReport: Does the retail future belong to our robot overlords?
The rush to retail automation is the result of multiple converging factors: the need for many retailers to cut costs in the...
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4.5KUS: Fabletics’ data use provides competitive edge
We hear such an incessent drumbeat of bad news about the retail sector these days that it’s always refreshing to hear a...
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3.9KWill China become the global marketing leader?
The world has become so used to following the lead of the United States in marketing and payments technology that we U.S....
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4.2K1Insight: The importance of call Intelligence
In the increasingly omnichannel world of B2B marketing, marketers increasingly understand the importance of both digital and offline marketing. But how many...
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