The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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4.8KUK: Why Google wants your loyalty card data
Data privacy issues have been at the forefront of our reporting of late: Whether it’s the impending General Data Protection Regulation (GDPR)...
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3.8KReport: Does the retail future belong to our robot overlords?
The rush to retail automation is the result of multiple converging factors: the need for many retailers to cut costs in the...
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4.9KUS: Fabletics’ data use provides competitive edge
We hear such an incessent drumbeat of bad news about the retail sector these days that it’s always refreshing to hear a...
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4.1KWill China become the global marketing leader?
The world has become so used to following the lead of the United States in marketing and payments technology that we U.S....
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4.6K1Insight: The importance of call Intelligence
In the increasingly omnichannel world of B2B marketing, marketers increasingly understand the importance of both digital and offline marketing. But how many...
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