The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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5.4KSpotlight: Data, data everywhere—now what?
On December 6, 2017, the Wise Marketer will host our latest Insight Series webinar with rDialogue. “Engaging Your Customer with Loyalty 3.0.”...
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4.3KIndia: Consumers learn the power of data
Around the world, consumers are swiftly learning how much their personal information is worth to marketers. When consumers begin to understand that...
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5.2KThe rise and fall of Big Data
About a decade ago, the phrase “data is the new oil” swept the globe as the twin corporate power centers of IT...
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8.1KGetting your Loyalty Programme Ready for GDPR
On the 25th May 2018, when the new GDPR regulation starts, the way brands and business across Europe connect, talk and engage...
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4.9KUK: Why Google wants your loyalty card data
Data privacy issues have been at the forefront of our reporting of late: Whether it’s the impending General Data Protection Regulation (GDPR)...
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