The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Data-Driven Marketing

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GroundTruth Shares the Keys To Measuring Retail Foot Traffic as the Economy Reopens

Editor’s note: Stepping inside a store is not the same as it was before the COVID-19 mandatory quarantine regulations, but the optimism...
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Incentive Loyalty Programs: The Difference Data Makes

It shouldn’t come as a shock to hear that data analytics is becoming an increasing necessity for the modern business, whether B2B...
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6 Wise Ways to Save Time and Money When Running a Business

Building a profitable business requires two crucial steps — increasing sales and saving money. The first is a primary goal of every...
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Mission in Action: Are You Losing Loyalty Members After Sign-Up?

How ‘Data Nerds’ Found 1M Lost Souls Poor “data piping” can cause a company to lose valuable reward members before they even...
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Anyword Introduces a New Marketing Language Platform, Merging Performance Data and State of the Art Language Generation AI, Resulting in the Most Effective Messages for Any Format, Any Product, Any Audience, and Any Word

Anywords’s Technology Can Predict Marketing Language Performance Prior to Campaign Launch New York, NY – March 15, 2021 — Anyword, formerly known...
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Measurement Planning, KPIs, and the Elusive Loyalty Dashboard

One of the most refined aspects of loyalty marketing is the unique ability to measure everything. By offering reward and recognition in...
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Starbucks and Headspace Offer Customers Mindfulness and Meditation in the New Year

The mental health needs of Starbucks partners (employees) and the communities we serve are diverse and affect 1 in 5 adults. Starbucks is...
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Brandmaker Posts Record Growth in 2020 as Global Marketers Prioritize Agility, Efficiency and Value

CPG, Retail and Financial Services Lead the Way in Marketing Operations Efficiency ATLANTA, Georgia, January 28, 2021 – BrandMaker, the leading innovator in...
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New Braze Updates Help Brands Create Opportunities in Unpredictable Time

Features Include Global Control Groups, Android In-line Image Push, and SMS Custom Keyword Processing LONDON, Jan. 26, 2021 – Braze, the comprehensive customer engagement...
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SugarCRM Launches SugarPredict to Take the Guesswork Out of Sales with AI for All

CUPERTINO, Calif. – January 27, 2021 – SugarCRM Inc., the innovator of time-aware CX, today announced the launch of SugarPredict, the first...

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