The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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17Berlin-Based Start Up Swaarm Enters the Market with New AdTech Tracking Platform
A team of adtech industry experts launch a smart platform to make performance marketing tracking and optimizations a breeze BERLIN, October 16, 2020...
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140Claravine Raises $5 Million Series A To Unify Data Across Teams
Grayhawk Capital leads round to boost innovation in standardized data structures and data governance for accelerated business decisions LEHI, Utah – October...
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116[Webinar] Case Study: How Paper Source Tripled Growth in Times of Crisis
Paper Source’s mission is to “Do Something Creative Every Day“. Usually their creativity is related to paper crafts, stationary, etc., but it’s...
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PFL Introduces Preferred Address Capture To Ease Pain Points Associated With Engaging Remote Prospects
Tactile Marketing Automation pioneer introduces its newest automation feature that goes beyond address capture LIVINGSTON, Mont. –– September 30, 2020 — PFL,...
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Oracle Helps Marketers Simplify the Management and Activation of Customer Data
New innovations within Oracle’s customer data platform (CDP) help B2B and B2C marketers personalize customer interactions and drive revenue To help marketers...
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64New Ad Consultancy Agency, Evvolution, Acts as a Bridge Connecting Clients to Mobile Audiences Worldwide
Equipped with various ad solutions, a team of Berlin-based mobile marketing experts have launched Evvolution – an agency focusing on app promotion...
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Global Advertisers Unveil a Collaborative New Approach to Cross-Media Measurement
UK and US to lead implementation following international peer review September 17th — The World Federation of Advertisers (WFA) has unveiled an...
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115What’s the Impact of Data Privacy Regulation on Loyalty Marketing?
[Editor’s Note: The management, care and use of PII (Personally identifiable information) is bubbling to the top of legislative agendas across the world...
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138
Asset Bank to Integrate with Shutterstock
Image library management made simpler for marketers Brighton-based software company Bright, whose SaaS products include Asset Bank, Dash and Brand Hub, has...
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Merkle Releases Special Edition of Loyalty Barometer Report
Report analyzes the impacts of COVID-19 and social disruption on consumer behaviors Columbia, MD, September 01, 2020 — Merkle (www.merkleinc.com), a leading...
