The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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443Why Share of Search is Changing Marketing
Today’s digital marketer has hundreds of tools to understand everything the consumer is doing, from what pages they’ve visited to the journey...
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776How To Use Data To Unlock the Future of Customer Loyalty
Brands from every industry are searching for new ways to engage customers. But which strategies actually create real lasting relationships? Earlier this...
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1.4KCDP vs. Loyalty: What Should You Invest in First?
With data-driven transformations driving customer retention trends, brands need to understand where they stand on the scale of digital maturity. It begins...
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1.0KSnipp’s Gambit Rewards Partners With The World’s Largest First-Party Data Platform For Rewards Related To Insights, Activation & Measurement
Partnership introduces a new way for Gambit players to collect free-to-play gaming tokens VANCOUVER, BC – June 22, 2022 – Today, Loyalty...
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973Optimove Named a Leader in IDC MarketScape: Worldwide Retail and CPG Customer Data Platforms 2022
The report by the leading global market intelligence firm highlights Optimove’s ability to drive personalization at scale through multichannel, AI-led customer journeys...
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25 Years in Loyalty: 5 Lessons Learned
Loyalty Newswire – September 26th, 2022
Insights on the Future of Travel Loyalty With Global Flight’s Ravindra Bhagwanani