The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Data-Driven Marketing

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Optimove Named a Leader in IDC MarketScape: Worldwide Retail and CPG Customer Data Platforms 2022

The report by the leading global market intelligence firm highlights Optimove’s ability to drive personalization at scale through multichannel, AI-led customer journeys...
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Take A Deep Dive on Loyalty Data: An Executive Interview With Brenda Higuchi

If you like the metaphor that “data is the new oil” of digital marketing and customer loyalty, then Brenda Higuchi would be...
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Porky Polls: People Lie in Surveys, so How Do You Get To The Facts?

[Editor’s note: How many times have you embellished your answer when a survey asks how many times you exercise or how many...
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CM Group and Cheetah Digital Finalize Merger, Leverage the Power of Zero-Party Data to Drive Lifetime Value for Customers

The Combined Company Remains Focused on Enabling Marketers to Deliver Hyper-Personalized, Cross-Channel Experiences While Respecting Customers’ Growing Desire for Control over their...
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Reassessing Your Relationship With Data: Tackling Data Analysis Paralysis

Data analytics are nothing new to the marketing world. You probably use them regularly for things like honing in on your target...

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