Data-Driven Marketing Archives

Zero Party Data: A Vital Component for Future Marketing Efforts

Zero Party data is much more than a buzzword. It is a critical component in developing an understanding of customers. Wise Marketer...

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Why Share of Search is Changing Marketing

Today’s digital marketer has hundreds of tools to understand everything the consumer is doing, from what pages they’ve visited to the journey...

Customers are switching brands at a faster rate than ever before. In fact, customers are willing to pay more for a more valuable experience.

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How To Use Data To Unlock the Future of Customer Loyalty

Brands from every industry are searching for new ways to engage customers. But which strategies actually create real lasting relationships? Earlier this...

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CDP vs. Loyalty: What Should You Invest in First?

With data-driven transformations driving customer retention trends, brands need to understand where they stand on the scale of digital maturity. It begins...