The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Data-Driven Marketing

139

TCN Consumer Survey Finds Americans Overwhelmingly Prefer to Interact with a Live Person When Dealing with Customer Service Reps

TCN’s inaugural survey, “Consumer Insights about Customer Service,” provides a detailed look at Americans’ attitudes about dealing with contact centers and customer...
130

Independent Study Finds Financial Management Automation is Critical to Maximize Marketing Value

Gap exists between perceived budget effectiveness and actual operational performance in marketing organizations Manual budget management capabilities lack the agility needed to...
358

Moz Acquired by iContact

Moz joins iContact and sister brands Campaigner, SMTP and Kickbox Paves the way for accelerated growth and product development SEATTLE — June...
682

Google Announces Google Workspace for Everyone

The same single, connected experience that helps millions of businesses, nonprofits and classrooms transform how they collaborate is now available to anyone...
513

BrandMaker Research Shows CMOs Increasing Marketing Ops Spend to Improve Financial Management

CMOs struggling to simplify operational data into meaningful insights for decision-making Marketing ops spending to deliver financial and budgeting efficiency Marketing ops...
521

InCountry Announces Salesforce Partnership and AppExchange Launch

Miami, FL, June 1, 2021 — InCountry today announced an ISV partnership with Salesforce and has launched InCountry data-residency-as-a-service for Salesforce on AppExchange,...
231

New Report Finds CMOs at Risk of Missing Revenue Targets

New CMO Council research reveals how the rise of the self-reliant buyer and digital-first customer journey have put marketing at the center...
364

BrandMaker Research Shows Marketing Ops Critical to Effective Campaign Planning & Workflow Management

Marketing and campaign planning tops the list of 2021 marketing operations investments ATLANTA, Georgia, May 11, 2021 — BrandMaker, the leading innovator...
570

TCN Launches TCN Operator, Its Next-Generation Call Center Platform with a Comprehensive Suite of Automated Agent Tools and Advanced Apps

A scalable and flexible cloud-based platform, TCN Operator’s features include omnichannel communications, business intelligence, reporting & analytics, data management & compliance, workforce...
319

GroundTruth Shares the Keys To Measuring Retail Foot Traffic as the Economy Reopens

Editor’s note: Stepping inside a store is not the same as it was before the COVID-19 mandatory quarantine regulations, but the optimism...

Page 1 of 1112 3 4 5 Next ›Last »

To Top