The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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194Moz Acquired by iContact
Moz joins iContact and sister brands Campaigner, SMTP and Kickbox Paves the way for accelerated growth and product development SEATTLE — June...
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488Google Announces Google Workspace for Everyone
The same single, connected experience that helps millions of businesses, nonprofits and classrooms transform how they collaborate is now available to anyone...
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419
BrandMaker Research Shows CMOs Increasing Marketing Ops Spend to Improve Financial Management
CMOs struggling to simplify operational data into meaningful insights for decision-making Marketing ops spending to deliver financial and budgeting efficiency Marketing ops...
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381
InCountry Announces Salesforce Partnership and AppExchange Launch
Miami, FL, June 1, 2021 — InCountry today announced an ISV partnership with Salesforce and has launched InCountry data-residency-as-a-service for Salesforce on AppExchange,...
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118New Report Finds CMOs at Risk of Missing Revenue Targets
New CMO Council research reveals how the rise of the self-reliant buyer and digital-first customer journey have put marketing at the center...
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238
BrandMaker Research Shows Marketing Ops Critical to Effective Campaign Planning & Workflow Management
Marketing and campaign planning tops the list of 2021 marketing operations investments ATLANTA, Georgia, May 11, 2021 — BrandMaker, the leading innovator...
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431
TCN Launches TCN Operator, Its Next-Generation Call Center Platform with a Comprehensive Suite of Automated Agent Tools and Advanced Apps
A scalable and flexible cloud-based platform, TCN Operator’s features include omnichannel communications, business intelligence, reporting & analytics, data management & compliance, workforce...
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156GroundTruth Shares the Keys To Measuring Retail Foot Traffic as the Economy Reopens
Editor’s note: Stepping inside a store is not the same as it was before the COVID-19 mandatory quarantine regulations, but the optimism...
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262Incentive Loyalty Programs: The Difference Data Makes
It shouldn’t come as a shock to hear that data analytics is becoming an increasing necessity for the modern business, whether B2B...
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2196 Wise Ways to Save Time and Money When Running a Business
Building a profitable business requires two crucial steps — increasing sales and saving money. The first is a primary goal of every...
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Moz Acquired by iContact
