The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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80Brands Selling Through a Reseller Channel — Do You Really Know Your End Customer?
Typically, brands who manufacture and wholesale through a reseller channel or intermediary, have access to aggregated sales data. However, they will have...
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623How a Mobile Messaging and POS Technology Company is Supporting Brands During COVID-19
How Brands Respond During COVID-19 Will Determine How They’re Perceived in the Long-Term Mobivity is a technology platform that captures data at...
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563Where Do Card-Linked Offers Fit in Today’s Customer Loyalty Landscape?
“Card-Linked Offers” (CLOs) encompass the genre of data-driven retailer funded promotions that began as “merchant funded offers” about 10 years ago. The...
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441PDI Acquires SwiftIQ Expanding Its Data and Insights Solutions to Include Analytics Cloud
PDI paves the way for convenience retailers and CPG brands to maximize store-level profitability through automated analytics and AI technology January 30,...
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580Declared Data: Building Emotional Connections to Drive Lifetime Value
The Wise Marketer makes a concerted effort to uncover, understand, and evaluate new concepts in customer management and loyalty marketing. Many times,...
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1.1KTalking Return on Marketing Spend: An Executive Interview with Dennis Becker, Chairman and CEO Mobivity
An Introduction to Return on Marketing Spend Return on Marketing Spend (RoMS) is a value that is hard to capture, at least...
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8331The Pursuit of Personalization: An Executive Interview with Bond Brand Loyalty’s Scott Robinson
An Introduction The topic of personalization has been in our crosshairs for quite some time. Like the drill bit is to the...
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825Driving Stronger Connections with Receipts Scanning
Brands and manufacturers need to revamp their loyalty programs to attract, retain, and grow customers. The changing landscape of retail along with...
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1.0KData-Driven Loyalty: Rethinking Consumer Engagement
Technology has evolved beyond comprehension over the years and so consumer behavior is changing. Our interaction means the consumer is ever more...
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1.6KTowards a Universal View of the Customer
Over the past few years the marketing community has consistently expressed the need for a single view of the customer. This paper...
