The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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268Where Do Card-Linked Offers Fit in Today’s Customer Loyalty Landscape?
“Card-Linked Offers” (CLOs) encompass the genre of data-driven retailer funded promotions that began as “merchant funded offers” about 10 years ago. The...
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215PDI Acquires SwiftIQ Expanding Its Data and Insights Solutions to Include Analytics Cloud
PDI paves the way for convenience retailers and CPG brands to maximize store-level profitability through automated analytics and AI technology January 30,...
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324Declared Data: Building Emotional Connections to Drive Lifetime Value
The Wise Marketer makes a concerted effort to uncover, understand, and evaluate new concepts in customer management and loyalty marketing. Many times,...
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805Talking Return on Marketing Spend: An Executive Interview with Dennis Becker, Chairman and CEO Mobivity
An Introduction to Return on Marketing Spend Return on Marketing Spend (RoMS) is a value that is hard to capture, at least...
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6081The Pursuit of Personalization: An Executive Interview with Bond Brand Loyalty’s Scott Robinson
An Introduction The topic of personalization has been in our crosshairs for quite some time. Like the drill bit is to the...
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577Driving Stronger Connections with Receipts Scanning
Brands and manufacturers need to revamp their loyalty programs to attract, retain, and grow customers. The changing landscape of retail along with...
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759Data-Driven Loyalty: Rethinking Consumer Engagement
Technology has evolved beyond comprehension over the years and so consumer behavior is changing. Our interaction means the consumer is ever more...
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1.4KTowards a Universal View of the Customer
Over the past few years the marketing community has consistently expressed the need for a single view of the customer. This paper...
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1.7KLoyalty Discount or Loyalty to the Discount?
Chances are you have some affinity toward specific retailers, right? You might have a favorite grocery store or pet store or clothing...
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2.2KLiberating Customer Data: Optimove & Sweaty Betty at CRMC 2019
Our Editor in Chief sat down with CRMC 2019 co-presenters, Yoav Susz and Emma Crepeau of Optimove and Sweaty Betty, respectively, to...
