The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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3.4KIt’s National Get-to-Know-Your-Customer Day
The origin of the holiday is unknown, but it’s likely that the intent was a prompt to genuinely get to know your...
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10.8KHow Data Analytics is transforming Loyalty Rewards Programs
A loyalty rewards program provides companies with a vast array of customer data and loyalty analytics. Loyalty programs benefit companies in terms...
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3.7KConsumer Data Concerns Continue to Erode Confidence
The numbers are difficult to fathom when you get right down to them: 90% of all data in existence online has been...
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4.7KTarget Circle Expansion Shows True Value of Customer Data
A perfect 360-degree customer view is, quite simply, the holy grail for marketers. It’s a vision where strategic decision makers have access...
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5.3KHow Artificial Intelligence Is Changing Kroger, Walgreens And Others
In their efforts to eliminate marketing misfires in the aisles, more retailers are investing in ways to physically connect with their customers...
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