The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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Hatch Loyalty Completes Sale of Belly Assets, Finalizes Shift from SMB to Enterprise
The sale of the SMB product line empowers Hatch Loyalty to dedicate its full efforts to product development and growth of its...
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12.2K1Four Loyalty Lessons from Behavioral Science
What we learned from Nudgestock 2018 We recently attended Ogilvy’s spectacular festival of behavioral science, which further discovered the complexities behind human...
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3.5KA quick guide to getting started with Segmentation
Getting started with segmentation? It can be daunting to face the challenge of making the most of customers in transactional databases. This...
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5.1KThe Tactile Shopper: Brick & mortar retailers’ unique edge over online-only players
“It has long been the argument that only a fool would suggest that brick-and-mortar retail is doomed. It is just mediocre, uninspired,...
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6.0KThree Reasons Why Gen Z Ignores Your Loyalty Program
Photo by Elijah O’Donell The loyalty world is frantic to get Gen Z signed onto their programs. They’re young, filled with disposable income...
Recent Posts
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25 Years in Loyalty: 5 Lessons Learned
Loyalty Newswire – September 26th, 2022
Insights on the Future of Travel Loyalty With Global Flight’s Ravindra Bhagwanani
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