The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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5.3KThe Tactile Shopper: Brick & mortar retailers’ unique edge over online-only players
“It has long been the argument that only a fool would suggest that brick-and-mortar retail is doomed. It is just mediocre, uninspired,...
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6.2KThree Reasons Why Gen Z Ignores Your Loyalty Program
Photo by Elijah O’Donell The loyalty world is frantic to get Gen Z signed onto their programs. They’re young, filled with disposable income...
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3.9KMawarid Finance and Loylogic Announce a Strategic Partnership for Akruu
Members of Mawarid Finance’s Loyalty Program, Falak Tayyeb, can now earn additional points via Akruu to reach their redemption goal earlier. Zurich,...
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4.9KHolistic Data: The Real Hero Behind The Single Customer View
Holistic data – it’s a simple concept that has reached a fever-pitch: data-driven loyalty programs thrive off omnichannel efforts because more touchpoints...
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3.7KPart 3 of 4: What’s so special about Amazon’s Prime customers?
In this, the third in a four-part series, Aaron Dauphinee, COO of The Wise Marketer, breaks down the profile of Amazon’s Prime customers...
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#357: H & M – Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers
The Definitive Guide to the Loyalty Rules Engine
Solving the Greatest Challenge in CPG Customer Marketing
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