The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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947Mission in Action: Are You Losing Loyalty Members After Sign-Up?
How ‘Data Nerds’ Found 1M Lost Souls Poor “data piping” can cause a company to lose valuable reward members before they even...
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1.4KAnyword Introduces a New Marketing Language Platform, Merging Performance Data and State of the Art Language Generation AI, Resulting in the Most Effective Messages for Any Format, Any Product, Any Audience, and Any Word
Anywords’s Technology Can Predict Marketing Language Performance Prior to Campaign Launch New York, NY – March 15, 2021 — Anyword, formerly known...
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1.2KMeasurement Planning, KPIs, and the Elusive Loyalty Dashboard
One of the most refined aspects of loyalty marketing is the unique ability to measure everything. By offering reward and recognition in...
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934Starbucks and Headspace Offer Customers Mindfulness and Meditation in the New Year
The mental health needs of Starbucks partners (employees) and the communities we serve are diverse and affect 1 in 5 adults. Starbucks is...
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Brandmaker Posts Record Growth in 2020 as Global Marketers Prioritize Agility, Efficiency and Value
CPG, Retail and Financial Services Lead the Way in Marketing Operations Efficiency ATLANTA, Georgia, January 28, 2021 – BrandMaker, the leading innovator in...
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