The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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4.2KData + Scale + Exclusivity = Luxury Pavilion
If you’ve never heard of Luxury Pavilion it’s likely because you are, as I am, not qualified to be part of it....
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5.4KWait, what?? Loyalty programs have a higher influence on Gen Z and Millennials??
According to a new report from Bond Brand Loyalty, loyalty programs have a higher influence on Gen Z and Millennial consumer spend...
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4.0KNew Maritz-Wise Marketer Loyalty Landscape Study Demonstrates Untapped Opportunity for Marketers
68% of Consumers Identify as “Transient” Brand Loyalists. ST. LOUIS (PRWEB) MARCH 19, 2018 Maritz Motivation Solutions, a leading provider of loyalty programs...
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9.6KStarbucks Adds Three Shots to Its Digital Marketing
Starbucks wants to grow its digital marketing and sees even those averse to Starbucks Rewards as a big opportunity. By Kelly Shermach...
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4.8K1It was a loyalty revolution …
Or, what happens when you get 100 customer loyalty marketers in a room together? By Wise Marketer Staff This past Thursday one...
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3.9KConsumers Sell Personal Data, Knowing Exactly How It Will Be Used
I took the SAT for the first time in sixth grade, to test into a selective extracurricular program. When the results came,...
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3.9KTurns out millennials are not your target
Millennials have been a trending topic for the past 10 years. The intensity of interest in them is growing as their purchasing...
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3.8KLoyalty, Data and the Internet of Things: Marriott’s Formidable Future
By using customer data to drive media and partnerships, Marriott’s brands can supercharge the power of loyalty, And with the Internet of...
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9.8K1Discussion: The Amazon Go Store as a window into the future of retail? Maybe.
From The Wise Marketer Staff It might be the top news story in business right now so announcing Amazon’s store opening will...
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3.6KInsight: Walmart joins the data revolution
Throughout 2017, we’ve been covering the data revolution in the grocery sector, as grocers around the world respond to the rise of...
