The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
-
3.1KConsumer Data Concerns Continue to Erode Confidence
The numbers are difficult to fathom when you get right down to them: 90% of all data in existence online has been...
-
3.9KTarget Circle Expansion Shows True Value of Customer Data
A perfect 360-degree customer view is, quite simply, the holy grail for marketers. It’s a vision where strategic decision makers have access...
-
4.6KHow Artificial Intelligence Is Changing Kroger, Walgreens And Others
In their efforts to eliminate marketing misfires in the aisles, more retailers are investing in ways to physically connect with their customers...
-
3.2KThe Loyalty Newswire – January 28, 2019
It’s Data Privacy Day so it’s a good time to review some of the bigger data fraud / privacy / breach /...
-
Hatch Loyalty Completes Sale of Belly Assets, Finalizes Shift from SMB to Enterprise
The sale of the SMB product line empowers Hatch Loyalty to dedicate its full efforts to product development and growth of its...
-
9.8K1Four Loyalty Lessons from Behavioral Science
What we learned from Nudgestock 2018 We recently attended Ogilvy’s spectacular festival of behavioral science, which further discovered the complexities behind human...
-
3.1KA quick guide to getting started with Segmentation
Getting started with segmentation? It can be daunting to face the challenge of making the most of customers in transactional databases. This...
-
4.4KThe Tactile Shopper: Brick & mortar retailers’ unique edge over online-only players
“It has long been the argument that only a fool would suggest that brick-and-mortar retail is doomed. It is just mediocre, uninspired,...
-
5.3KThree Reasons Why Gen Z Ignores Your Loyalty Program
Photo by Elijah O’Donell The loyalty world is frantic to get Gen Z signed onto their programs. They’re young, filled with disposable income...
-
3.5KMawarid Finance and Loylogic Announce a Strategic Partnership for Akruu
Members of Mawarid Finance’s Loyalty Program, Falak Tayyeb, can now earn additional points via Akruu to reach their redemption goal earlier. Zurich,...
