The numbers are difficult to fathom when you get right down to them: 90% of all data in existence online has been...
A perfect 360-degree customer view is, quite simply, the holy grail for marketers. It’s a vision where strategic decision makers have access...
In their efforts to eliminate marketing misfires in the aisles, more retailers are investing in ways to physically connect with their customers...
It’s Data Privacy Day so it’s a good time to review some of the bigger data fraud / privacy / breach /...
The sale of the SMB product line empowers Hatch Loyalty to dedicate its full efforts to product development and growth of its...
What we learned from Nudgestock 2018 We recently attended Ogilvy’s spectacular festival of behavioral science, which further discovered the complexities behind human...
Getting started with segmentation? It can be daunting to face the challenge of making the most of customers in transactional databases. This...
“It has long been the argument that only a fool would suggest that brick-and-mortar retail is doomed. It is just mediocre, uninspired,...
Photo by Elijah O’Donell The loyalty world is frantic to get Gen Z signed onto their programs. They’re young, filled with disposable income...
Members of Mawarid Finance’s Loyalty Program, Falak Tayyeb, can now earn additional points via Akruu to reach their redemption goal earlier. Zurich,...