The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
-
743PDI Acquires SwiftIQ Expanding Its Data and Insights Solutions to Include Analytics Cloud
PDI paves the way for convenience retailers and CPG brands to maximize store-level profitability through automated analytics and AI technology January 30,...
-
924Declared Data: Building Emotional Connections to Drive Lifetime Value
The Wise Marketer makes a concerted effort to uncover, understand, and evaluate new concepts in customer management and loyalty marketing. Many times,...
-
1.6KTalking Return on Marketing Spend: An Executive Interview with Dennis Becker, Chairman and CEO Mobivity
An Introduction to Return on Marketing Spend Return on Marketing Spend (RoMS) is a value that is hard to capture, at least...
-
1.3K1The Pursuit of Personalization: An Executive Interview with Bond Brand Loyalty’s Scott Robinson
An Introduction The topic of personalization has been in our crosshairs for quite some time. Like the drill bit is to the...
-
1.3KDriving Stronger Connections with Receipts Scanning
Brands and manufacturers need to revamp their loyalty programs to attract, retain, and grow customers. The changing landscape of retail along with...
-
1.5KData-Driven Loyalty: Rethinking Consumer Engagement
Technology has evolved beyond comprehension over the years and so consumer behavior is changing. Our interaction means the consumer is ever more...
-
2.0KTowards a Universal View of the Customer
Over the past few years the marketing community has consistently expressed the need for a single view of the customer. This paper...
-
2.5KLoyalty Discount or Loyalty to the Discount?
Chances are you have some affinity toward specific retailers, right? You might have a favorite grocery store or pet store or clothing...
-
2.8KLiberating Customer Data: Optimove & Sweaty Betty at CRMC 2019
Our Editor in Chief sat down with CRMC 2019 co-presenters, Yoav Susz and Emma Crepeau of Optimove and Sweaty Betty, respectively, to...
-
2.7KSelf-Care 2025: 5 Predictions For How Retail Will Treat Shopper Wellness
If retailers think they can prescribe wellness for their shoppers, their best outcome for success depends, a lot, on prevention. Preventing the...
Recent Posts
Talking On-Demand Consumer Research With Suzy Founder & CEO, Matt Britton
Omnichannel Imperative: Digital Strategy Will Never Go Out of Fashion
#116: Leveraging Loyalty to Build Your Brand with Epsilon’s Paul Davies
How Prospective Business Students Can Set Themselves Apart in the Face of Automation
Women in Loyalty: Episode 2 — Canadian Retail Panel
Moz Acquired by iContact
