Data-Driven Marketing Archives

Optimove Named a Leader in IDC MarketScape: Worldwide Retail and CPG Customer Data Platforms 2022

The report by the leading global market intelligence firm highlights Optimove’s ability to drive personalization at scale through multichannel, AI-led customer journeys...

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Take A Deep Dive on Loyalty Data: An Executive Interview With Brenda Higuchi

If you like the metaphor that “data is the new oil” of digital marketing and customer loyalty, then Brenda Higuchi would be...

While researchers found that 80% of people in the UK say they always provide truthful answers to surveys, respondents had a lower opinion of others.

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Porky Polls: People Lie in Surveys, so How Do You Get To The Facts?

[Editor’s note: How many times have you embellished your answer when a survey asks how many times you exercise or how many...

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CM Group and Cheetah Digital Finalize Merger, Leverage the Power of Zero-Party Data to Drive Lifetime Value for Customers

The Combined Company Remains Focused on Enabling Marketers to Deliver Hyper-Personalized, Cross-Channel Experiences While Respecting Customers’ Growing Desire for Control over their...