The report by the leading global market intelligence firm highlights Optimove’s ability to drive personalization at scale through multichannel, AI-led customer journeys...
If you like the metaphor that “data is the new oil” of digital marketing and customer loyalty, then Brenda Higuchi would be...
[Editor’s note: How many times have you embellished your answer when a survey asks how many times you exercise or how many...
The Combined Company Remains Focused on Enabling Marketers to Deliver Hyper-Personalized, Cross-Channel Experiences While Respecting Customers’ Growing Desire for Control over their...
Data analytics are nothing new to the marketing world. You probably use them regularly for things like honing in on your target...