The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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1.7KTowards a Universal View of the Customer
Over the past few years the marketing community has consistently expressed the need for a single view of the customer. This paper...
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2.0KLoyalty Discount or Loyalty to the Discount?
Chances are you have some affinity toward specific retailers, right? You might have a favorite grocery store or pet store or clothing...
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2.4KLiberating Customer Data: Optimove & Sweaty Betty at CRMC 2019
Our Editor in Chief sat down with CRMC 2019 co-presenters, Yoav Susz and Emma Crepeau of Optimove and Sweaty Betty, respectively, to...
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2.5KSelf-Care 2025: 5 Predictions For How Retail Will Treat Shopper Wellness
If retailers think they can prescribe wellness for their shoppers, their best outcome for success depends, a lot, on prevention. Preventing the...
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3.5KGDPR Violations and Fines: One Year Later
If you believed the hype and headlines, it looked like another Y2K-style calamity was about to hit the business world. Intended originally to...
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2.6KIt’s National Get-to-Know-Your-Customer Day
The origin of the holiday is unknown, but it’s likely that the intent was a prompt to genuinely get to know your...
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6.5KHow Data Analytics is transforming Loyalty Rewards Programs
A loyalty rewards program provides companies with a vast array of customer data and loyalty analytics. Loyalty programs benefit companies in terms...
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2.9KConsumer Data Concerns Continue to Erode Confidence
The numbers are difficult to fathom when you get right down to them: 90% of all data in existence online has been...
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3.7KTarget Circle Expansion Shows True Value of Customer Data
A perfect 360-degree customer view is, quite simply, the holy grail for marketers. It’s a vision where strategic decision makers have access...
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4.4KHow Artificial Intelligence Is Changing Kroger, Walgreens And Others
In their efforts to eliminate marketing misfires in the aisles, more retailers are investing in ways to physically connect with their customers...
