The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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236Leading Digital Marketing Agency Calls Upon ASA to Issue Clearer Guidance for Financial Bloggers and Influencers
Leading digital marketing agency, AccuraCast has called on the Advertising Standards Agency (ASA) to provide clearer guidance to financial bloggers and influencers...
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172
Berlin-Based Start Up Swaarm Enters the Market with New AdTech Tracking Platform
A team of adtech industry experts launch a smart platform to make performance marketing tracking and optimizations a breeze BERLIN, October 16, 2020...
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418Claravine Raises $5 Million Series A To Unify Data Across Teams
Grayhawk Capital leads round to boost innovation in standardized data structures and data governance for accelerated business decisions LEHI, Utah – October...
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324[Webinar] Case Study: How Paper Source Tripled Growth in Times of Crisis
Paper Source’s mission is to “Do Something Creative Every Day“. Usually their creativity is related to paper crafts, stationary, etc., but it’s...
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286
PFL Introduces Preferred Address Capture To Ease Pain Points Associated With Engaging Remote Prospects
Tactile Marketing Automation pioneer introduces its newest automation feature that goes beyond address capture LIVINGSTON, Mont. –– September 30, 2020 — PFL,...
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210
Oracle Helps Marketers Simplify the Management and Activation of Customer Data
New innovations within Oracle’s customer data platform (CDP) help B2B and B2C marketers personalize customer interactions and drive revenue To help marketers...
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262New Ad Consultancy Agency, Evvolution, Acts as a Bridge Connecting Clients to Mobile Audiences Worldwide
Equipped with various ad solutions, a team of Berlin-based mobile marketing experts have launched Evvolution – an agency focusing on app promotion...
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337
Global Advertisers Unveil a Collaborative New Approach to Cross-Media Measurement
UK and US to lead implementation following international peer review September 17th — The World Federation of Advertisers (WFA) has unveiled an...
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305What’s the Impact of Data Privacy Regulation on Loyalty Marketing?
[Editor’s Note: The management, care and use of PII (Personally identifiable information) is bubbling to the top of legislative agendas across the world...
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283
Asset Bank to Integrate with Shutterstock
Image library management made simpler for marketers Brighton-based software company Bright, whose SaaS products include Asset Bank, Dash and Brand Hub, has...
