The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Data-Driven Marketing

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Mission in Action: Are You Losing Loyalty Members After Sign-Up?

How ‘Data Nerds’ Found 1M Lost Souls Poor “data piping” can cause a company to lose valuable reward members before they even...
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Anyword Introduces a New Marketing Language Platform, Merging Performance Data and State of the Art Language Generation AI, Resulting in the Most Effective Messages for Any Format, Any Product, Any Audience, and Any Word

Anywords’s Technology Can Predict Marketing Language Performance Prior to Campaign Launch New York, NY – March 15, 2021 — Anyword, formerly known...
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Measurement Planning, KPIs, and the Elusive Loyalty Dashboard

One of the most refined aspects of loyalty marketing is the unique ability to measure everything. By offering reward and recognition in...
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Starbucks and Headspace Offer Customers Mindfulness and Meditation in the New Year

The mental health needs of Starbucks partners (employees) and the communities we serve are diverse and affect 1 in 5 adults. Starbucks is...
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Brandmaker Posts Record Growth in 2020 as Global Marketers Prioritize Agility, Efficiency and Value

CPG, Retail and Financial Services Lead the Way in Marketing Operations Efficiency ATLANTA, Georgia, January 28, 2021 – BrandMaker, the leading innovator in...
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New Braze Updates Help Brands Create Opportunities in Unpredictable Time

Features Include Global Control Groups, Android In-line Image Push, and SMS Custom Keyword Processing LONDON, Jan. 26, 2021 – Braze, the comprehensive customer engagement...
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SugarCRM Launches SugarPredict to Take the Guesswork Out of Sales with AI for All

CUPERTINO, Calif. – January 27, 2021 – SugarCRM Inc., the innovator of time-aware CX, today announced the launch of SugarPredict, the first...
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imimobile enables ŠKODA AUTO to use the WhatsApp Business API for customer interactions

Implementing WhatsApp will improve customer experience for a variety of automotive services LONDON, 15th December 2020 – Global cloud communications software and services...
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Swaarm Secures €800K in Funding to Grow Performance-based Tracking Technology Solutions

BERLIN – November 18, 2020 – Swaarm, a SaaS company focused on performance-based tracking and optimization, announced today that is has secured €800K...
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IQ Connect Helps Shopping Centres Significantly Lower the Cost and Time to Launch Shopper Engagement Solutions That Increase Retail Sales

London – 17 November 2020: Coniq today officially unveiled IQ Connect, the retail industry’s first and only complete location-based loyalty solution designed specifically to...

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