The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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4.5KConsumers Sell Personal Data, Knowing Exactly How It Will Be Used
I took the SAT for the first time in sixth grade, to test into a selective extracurricular program. When the results came,...
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4.7KTurns out millennials are not your target
Millennials have been a trending topic for the past 10 years. The intensity of interest in them is growing as their purchasing...
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4.4KLoyalty, Data and the Internet of Things: Marriott’s Formidable Future
By using customer data to drive media and partnerships, Marriott’s brands can supercharge the power of loyalty, And with the Internet of...
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10.7K1Discussion: The Amazon Go Store as a window into the future of retail? Maybe.
From The Wise Marketer Staff It might be the top news story in business right now so announcing Amazon’s store opening will...
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4.1KInsight: Walmart joins the data revolution
Throughout 2017, we’ve been covering the data revolution in the grocery sector, as grocers around the world respond to the rise of...
Recent Posts
AI in Loyalty Marketing and Loyalty Programs
#336: United States Soccer Federation Share the “Insiders Program” for Soccer Fans
CRMC #TBT Interview Series: <strong>Carrie Trotter, VP Theatre Marketing and Loyalty, AMC Theatres</strong>
Paytronix rebrands to signal the future of guest engagement
Serving up Great Customer Experiences for the Blind
How Partnerships Fuel Successful Loyalty Programs
