The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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3.9KLoyalty, Data and the Internet of Things: Marriott’s Formidable Future
By using customer data to drive media and partnerships, Marriott’s brands can supercharge the power of loyalty, And with the Internet of...
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9.9K1Discussion: The Amazon Go Store as a window into the future of retail? Maybe.
From The Wise Marketer Staff It might be the top news story in business right now so announcing Amazon’s store opening will...
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3.7KInsight: Walmart joins the data revolution
Throughout 2017, we’ve been covering the data revolution in the grocery sector, as grocers around the world respond to the rise of...
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5.3KWill the Customer Loyalty Data Pump Run Dry?
The Challenge of Collecting Customer Loyalty Data. By Bill Hanifin If data is the new oil, then the customer data collected by...
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3.6KCyber Monday continues retail good news
Hot on the heels of Black Friday’s good news for brick-and-mortar retailers, online retail received its own dose of good news last...
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4.0K1How to game Net Promotor Scores
Ever since Fred Reichheld heralded Net Promoter Score (NPS) as the “One number you need to grow” in his 2003 Harvard Business...
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4.0KFacebook looks into future, sees more Facebook
When a company like Facebook makes future trend predictions, you almost have to pay attention. After all, the company knows so much...
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4.3K1The new grocery battleground – customer data
The retail grocery game has never been for the faint of heart, what with its razor-thin margins, relentless competition, and fickle customers...
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4.8KSpotlight: Data, data everywhere—now what?
On December 6, 2017, the Wise Marketer will host our latest Insight Series webinar with rDialogue. “Engaging Your Customer with Loyalty 3.0.”...
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3.9KIndia: Consumers learn the power of data
Around the world, consumers are swiftly learning how much their personal information is worth to marketers. When consumers begin to understand that...
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