By using customer data to drive media and partnerships, Marriott’s brands can supercharge the power of loyalty, And with the Internet of...
From The Wise Marketer Staff It might be the top news story in business right now so announcing Amazon’s store opening will...
Throughout 2017, we’ve been covering the data revolution in the grocery sector, as grocers around the world respond to the rise of...
The Challenge of Collecting Customer Loyalty Data. By Bill Hanifin If data is the new oil, then the customer data collected by...
Hot on the heels of Black Friday’s good news for brick-and-mortar retailers, online retail received its own dose of good news last...
Ever since Fred Reichheld heralded Net Promoter Score (NPS) as the “One number you need to grow” in his 2003 Harvard Business...
When a company like Facebook makes future trend predictions, you almost have to pay attention. After all, the company knows so much...
The retail grocery game has never been for the faint of heart, what with its razor-thin margins, relentless competition, and fickle customers...
On December 6, 2017, the Wise Marketer will host our latest Insight Series webinar with rDialogue. “Engaging Your Customer with Loyalty 3.0.”...
Around the world, consumers are swiftly learning how much their personal information is worth to marketers. When consumers begin to understand that...