The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data-Driven Marketing
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3.8KAustralian Millennials keen on cryptocurrency instead of loyalty points
The 6th annual loyalty research study for love or money 2018 reveals Australian Millennial’s are the most interested in earning cryptocurrency rewards...
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4.0KThe Coalition Conundrum and the Benefits of Owning Your Own Data
Many large organizations no longer feel that they are getting a fair exchange from coalition loyalty programs, and are seeking to take...
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4.7KInternal Hygiene Factors of a Loyalty Program: Part 2
Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors...
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8.4KInternal Hygiene Factors of a Loyalty Program: Part 1
Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors...
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5.6K5 Top Trends for Customer Loyalty in 2018: Part 2
Editor’s Note: Bill Hanifin has been thinking about, and writing about loyalty marketing for almost two decades now. His perspectives on customer...
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5.7KBlockchain could pay big dividends for hotel loyalty and rewards
The decentralized, secure and shareable nature of blockchain technology has captured the imagination of fintechs. And other industries want in, too. Hotels,...
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5.2KGDPR – Opportunity or Threat?
New research from IBM concludes that GDPR and changing consumer attitudes are causing companies to re-evaluate everything they do with personal data. ...
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4.7KHatch Comes Out of The Gate Sprinting
Dan Gloede is someone to pay attention to. If we had “people to watch” section at The Wise Marketer (we don’t) then...
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5.7KFacebook’s New “Loyalty” Initiative is Something to Behold
As a loyalty marketer, what would you do if given access to one of the world’s largest customer databases and the best...
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4.5KData + Scale + Exclusivity = Luxury Pavilion
If you’ve never heard of Luxury Pavilion it’s likely because you are, as I am, not qualified to be part of it....
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